I'd like to thank Adelle Archer for introducing me to today's guest, Jiake Lu, CEO of Outer. Outer is an extraordinary company that is reengineering outdoor furniture. Business Insider named them the #1 fastest growing DTC brands. I chat with Jiake about how he went from founding a B2B business to B2C, his really unique showroom strategy.
And there you have it, lots of fun chatting with Jiake about outdoor furniture. Feel free to follow him on Twitter @jiakeliu. You can also follow your host, Mike, on Twitter @mikegelb. You can also follow for episode announcements @consumervc.
One book that inspired Jiake is Sapiens by Yuval Noah Harari.
Here's what we cover -
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