Sept. 14, 2021

Andrew Gluck (irrvrntVC) - How to evaluate DTC brands with a growth marketers lens, starting a rolling fund and what's next for commerce

Andrew Gluck (irrvrntVC) - How to evaluate DTC brands with a growth marketers lens, starting a rolling fund and what's next for commerce

Our guest today is [Andrew Gluck](https://twitter.com/irrvrntVC), GP at [irrvrntVC](https://angel.co/v/back/irrvrntvc). Irreverant is a rolling fund that focuses on investing in NextGen Commerce, DTC, & AdTech. Some of Andrew's investments include Haus, Caraway, Cadence, Italic, Poppy and Simple. Previously, Andrew founded and was the COO of the marketing agency Agency Within which generated over $5B for brands looking to maximize profitability. In this episode, we discuss the intersection of growth marketing and investing, how Andrew makes investment decisions based on his background in growth as well as how to choose a growth marketing agency. Without further ado, here's Andrew.

Some of the questions I ask Andrew:

1. What was your initial attraction to growth marketing?

2. What are some of the changes you've seen in the past 10 years when it comes to digital marketing and scaling companies?

3. Why did you eventually decide to start your own growth marketing agency?

4. When dealing with digitally native brands, what are some of the aspects within growth that sometimes clients might not understand?

    1. If a company has most of its sales on Amazon, does that worry you?

5. When does it make sense for a company to start paid marketing?

    1. What's the smallest ad budget you recommend that could give you some idea if it's working?

6. How long should a test be?

7. We've heard time and time again on this show it's the easiest point in time to build a company, the hardest period to build a brand. As an investor and marketer, what has to be compelling about a company in order for you to invest your time or money?

8. We've talked on this show about how choosing an agency can be a difficult thing to do. It's hard to understand 

9. How did [irrvnt.vc](http://irrvnt.vc) come together? Why did you decide to create a rolling fund opposed to a traditional venture capital fund?

10. Where does a subscription make sense?

    1. What are the advantages of a rolling fund?

11. What's one thing you would change about venture capital?

12. What's one book that inspired you personally and one book that inspired you professionally?

13. What's one piece of advice that you have for founders?

14. What's the best piece of advice that you've received?