Thank you Samara Hernandez to our guest today, Beatriz Acevedo, CEO and co-founder of SUMA Wealth. SUMA is a revolutionary financial wellness company with the mission to engage, educate, and empower the Latinx community via a holistic approach of Digital Media, Experiences, and FinTech. Previously, Beatriz founded mitu, a digital media company that elevates and celebrates the voices of our multidimensional LatinX community. We discuss her approach to founding a fintech company, examples of creative ways she uses content to build community and why she wanted to focus on personal finance. Without further ado, here's Samara.
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A couple books that inspired Beatriz are The Four Agreements by Don Miguel Ruiz and Lean In by Sheryl Sandberg.
Highly recommend following her on Twitter @Bea_latina. You can also follow me on Twitter for updates @mikegelb.
Some of the questions I ask Beatriz
- What was your attraction to entrepreneurship and media?
- How did you go on to found mitú?
- What are some of hurdles when founding a media business?
- What led you to founding your latest venture, SUMA Wealth?
- What was the opportunity and how did you become so passionate in helping folks learn about personal finance?
- Walk me through the business model.
- We've seen other fintech products focus on the product first, then content. You've seem to take the other approach, starting with the content. How did you think about go-to-market strategy?
- When you think about target market - Gen Z and Millennial latinx - what are some of the tactics that you use to find that audience and create brand presence?
- What was your approach when you decided to raise venture capital?
- What's one thing you would change about the fundraising process?
- What's the best piece of advice that you've received?
- What's one piece of advice for founders?