March 11, 2021

Brandon Schwartz and Lawrence Cisneros (DRNXMYTH) - Creating World Class Cocktails, Partnering with Bartenders, and Creating a Marketplace Out of a Bottle

Brandon Schwartz and Lawrence Cisneros (DRNXMYTH) - Creating World Class Cocktails, Partnering with Bartenders, and Creating a Marketplace Out of a Bottle

Thank you Carlton Fowler for the introduction to today's guests Brandon Schwartz and Lawrence Cisneros, co-founders of DRNXMYTH. DRNXMYTH Makes The Best Cocktails Ever Bottled. I have to say, these are amazing. I tried the product a few weeks ago and think what they are building with DRNXMYTH is very innovative and I hope you'll see that as well. We discuss their origin story of how they created this amazing bottle for cocktails, how their business is becoming a marketplace, how they think about collaborations.


A couple of books that inspired Brandon and Lawrence:

Zero to One by Peter Thiel

Rich Dad Poor Dad by Robert T. Klyosakl


The questions I ask Brandon and Lawrence:

  1. Let's start from the beginning. How did you two meet and become interested in the alcohol and beverage industries?
  2. What was the insight or pain point that you wanted to solve that led to the founding of Drnxmyth come together?
  3. When you started realized
  4. How did you develop the technology and your supply chain?
  5. What were some of the early hurdles?
  6. How did you think about brand and brand positioning?
  7. Lunchables
  8. Pancakes
  9. How were you able to validate your idea?
  10. What was some of the early growth levers you used and your approach to retail and ecommerce?
  11. How were you able to pivot during COVID?
  12. What was your approach to fundraising?
  13. What was the biggest hang up from investors when they were evaluating your business?
  14. How did you approach building community with Drnxmyth?
  15. How did you think about flavors and creating different cocktails?
  16. Do you plan on creating your own hard alcohols?
  17. What's one thing you would change about the fundraising process?
  18. What's one piece of advice that you have for founders currently building?