Bonus Branding

Bonus: Jordan Odinsky (Ground Up) - Cult Brands, Launch Strategies and the Importance of Celebrating The Failures

Sept. 22, 2020

My guest today is Jordan Odinsky , investor and head of platform at Ground Up Ventures . GroupUp is an early stage venture capital firm investing in pre-seed and seed stage startups in the United States and Israel. Some of t…

Branding Bonus

Bonus: Sasha Strauss (Innovation Protocol) - Brand Strategy, Not Making Brand Too Personal, and Importance of Positioning

May 7, 2020

Sasha Strauss is the founder and Managing Partner of Innovation Protocol, a full-service strategic brand consulting and design firm based in Los Angeles, with a presence in San Francisco and New York. Some of his clients inc…

Bonus Branding

Bonus - Matt Hirst (West): Brand and Marketing - What is Brand?, How to Hire at the Early Stages, and Trusting Your Gut vs. Data Driven

Feb. 27, 2020

Matt Hirst is the Managing Partner at West . West is a venture studio, a team of market and brand experts with investor discipline. Since 2011, West has partnered with some of the world’s most innovative companies and founde…