Branding Episodes

Bonus Branding

Bonus: Jordan Odinsky (Ground Up) - Cult Brands, Launch Strategies and the Importance of Celebrating The Failures

Sept. 22, 2020

My guest today is Jordan Odinsky , investor and head of platform at Ground Up Ventures . GroupUp is an early stage venture capital firm investing in pre-seed and seed stage startups in the United States and Israel. Some of their investments include Fast, Shapeshift Gaming, and Neighborhood Goods. I…

Bonus Branding

Bonus: Sasha Strauss (Innovation Protocol) - Brand Strategy, Not Making Brand Too Personal, and Importance of Positioning

May 7, 2020

Sasha Strauss is the founder and Managing Partner of Innovation Protocol, a full-service strategic brand consulting and design firm based in Los Angeles, with a presence in San Francisco and New York. Some of his clients include Google, Doordash, Nestle, Paypal, and Concur Endurance Group. Sasha al…

Bonus Branding

Bonus - Matt Hirst (West): Brand and Marketing - What is Brand?, How to Hire at the Early Stages, and Trusting Your Gut vs. Data Driven

Feb. 27, 2020

Matt Hirst is the Managing Partner at West . West is a venture studio, a team of market and brand experts with investor discipline. Since 2011, West has partnered with some of the world’s most innovative companies and founders to maximize their opportunity and make impact including Impossible Burge…