Branding Episodes

September 22, 2020

Bonus: Jordan Odinsky (Ground Up) - Cult Brands, Launch Strategies and the Importance of Celebrating The Failures

My guest today is Jordan Odinsky , investor and head of platform at Ground Up Ventures . GroupUp is an early stage venture capital firm investing in pre-seed and seed stage startups in the United States and Israel. Some of th...

Bonus Branding

May 07, 2020

Bonus: Sasha Strauss (Innovation Protocol) - Brand Strategy, Not Making Brand Too Personal, and Importance of Positioning

Sasha Strauss is the founder and Managing Partner of Innovation Protocol, a full-service strategic brand consulting and design firm based in Los Angeles, with a presence in San Francisco and New York. Some of his clients incl...

Branding Bonus

February 27, 2020

Bonus - Matt Hirst (West): Brand and Marketing - What is Brand?, How to Hire at the Early Stages, and Trusting Your Gut vs. Data Driven

Matt Hirst is the Managing Partner at West . West is a venture studio, a team of market and brand experts with investor discipline. Since 2011, West has partnered with some of the world’s most innovative companies and founder...

Bonus Branding