Branding Episodes
Bonus: Jordan Odinsky (Ground Up) - Cult Brands, Launch Strategies and the Importance of Celebrating The Failures
Sept. 22, 2020
My guest today is Jordan Odinsky , investor and head of platform at Ground Up Ventures . GroupUp is an early stage venture capital firm investing in pre-seed and seed stage startups in the United States and Israel. Some of their investments include Fast, Shapeshift Gaming, and Neighborhood Goods. I…
Bonus: Sasha Strauss (Innovation Protocol) - Brand Strategy, Not Making Brand Too Personal, and Importance of Positioning
May 7, 2020
Sasha Strauss is the founder and Managing Partner of Innovation Protocol, a full-service strategic brand consulting and design firm based in Los Angeles, with a presence in San Francisco and New York. Some of his clients include Google, Doordash, Nestle, Paypal, and Concur Endurance Group. Sasha al…
Bonus - Matt Hirst (West): Brand and Marketing - What is Brand?, How to Hire at the Early Stages, and Trusting Your Gut vs. Data Driven
Feb. 27, 2020
Matt Hirst is the Managing Partner at West . West is a venture studio, a team of market and brand experts with investor discipline. Since 2011, West has partnered with some of the world’s most innovative companies and founders to maximize their opportunity and make impact including Impossible Burge…