Sept. 28, 2021

Gabby Etrog Cohen & Tehmina Haider (Harry's) - Building Harry's Portfolio of Brands

Gabby Etrog Cohen & Tehmina Haider (Harry's) - Building Harry's Portfolio of Brands

Thank you Mike Duda for the intro to our guests today, [Gabby Cohen](https://www.linkedin.com/in/gabby-etrog-cohen-b91a635/) and [Tehmina Haider](https://www.linkedin.com/in/tehmina-haider-9081614/). Gabby is the Global head of intergrated marketing at [Harry's Inc](https://www.harrys.com/en/us). and Tehmina is Head of Harry's labs. It was amazing learning about the evolution of Harry's from a razor and shaving company, developing products in new categories and creating a portfolio of brands by both building and acquiring other consumer brands. In this episode you'll learn their approach brand development, the types of brands they look to acquire and how they think about different sales channels. Without further ado, here's Gabby and Tehmina.

Some of the questions I ask Gabby and Tehmina:

1. What attracted each of you to work and be part of Harry's?

2. Gabby - How would you describe or pitch Harry's brand to someone who had never interacted or heard of Harry's?

3. How does Harry's approach innovation?

    1. Are there macro trends or consumer behaviors that might be an umbrella or a north star

    2. What is Harry's Labs?

    3. Is there a shared customer

    4. When does it make sense to have more of an

    5. What types of companies do you look to acquire?

    6. How do you make that decision of building in house vs. acquiring?

    7. What's Harry's advantage and what could brands gain when acquired?

4. When you build new brands like Flamingo, Cat Person and Headquarters, how do you think about sales channels to sell product (DTC vs. wholesale) and channel mix?

5. How would you describe this current era of DNVB?

6. Has COVID changed which categories you want to focus on when it comes to innovation?

7. What's one thing you would change about the perception of consumer brands?

8. What's one book that inspired each of you personally and each of you professionally?

9. What's the best piece of advice that you've received?

10. What's one piece of advice for founders building brands?

11. What's one book that inspired each of you personally and one book that inspired each of you professionally?