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Nov. 8, 2022

Joe Welch (In Good Taste) – How you can make money in wine and why he left tech to found a beverage company

Joe Welch (In Good Taste) – How you can make money in wine and why he left tech to found a beverage company

Thank you Connor Ryan for introducing me to our guest today, Joe Welch, Founder & CEO of In Good Taste.

In Good Taste allows you to explore the world of wine with their eight 6-ounce bottle wine flights.


We discuss:

  • Why he left tech to start a wine company
  • Can you make money in wine
  • His focus on packaging and what he set out to accomplish with In Good Taste
  • Zoom wine tastings during COVID
  • His approach to retail
  • Wine subscription businesses
  • Creating his own tasting locations