Transcript
WEBVTT
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Hello and welcome to the consumer VC. I am your host, Michael,
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and on this show we talked about
the world ad venture capital and innovation in
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both consumer technology and consumer products.
If you're enjoying this content, you could
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subscribe to my newsletter, the consumer
VC DOT substackcom, to get each new
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episode and more consumer news delivered straight
to your inbox. Our guest today is
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Patrick Schwarzenegger, CEO and Co founder
of Mash. Mash is a brain wellness
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brand co founded by both Patrick and
his mom, Maria Schreiber. They're on
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a mission to change the conversation about
brain health through food, education, research
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and providing the tools for a mind
style lifestyle. Patrick is also an actor
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and active angel investor in a number
of health and wellness brands. We discuss
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what attracted him to innovation within health
and wellness, how he became interested in
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investing, what he looks for in
companies and the founding story of how he
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and his mom found in Mash.
But that further ado. Here's Patrick.
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Patrick, thank you so much for
joining me today. How are you?
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I'm doing great, man. Thank
you for having me on. It's a
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pleasure. It's a pleasure. Want
to talk a little bit from like very
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beginning. What was your initial attraction
or introduction to investating consumer brands and Consumer
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Tech? I've been doing investing in
kind of the CPG better for you,
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helping well in the space, for
just over a decade now, about twelve
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years. I started early, that
sixteen was my first investment, and actually
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fifteen, and that really just started
out of me being a struggling consumer.
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You know, I grew up in
a household where my parents didn't allow the
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cocoa puffs or pop tarts or apple
scrudle cakes and you know, we weren't
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drinking soda and we weren't our pantry
was the Lamest by far on the block.
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So when I would go over to
my friend's houses and everything, I
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would always just scavenge and eat all
their different foods that they would have because
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it was so delicious. But as
I got older, I got more,
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you know, informed on on nutrition
and ingredients and you know, all these
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different things, and so did other
Americans and my kind of made it my
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goal and one of my passions and
stuff in life was to go out there
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and find these healthier alternatives, go
out there and and find entrepreneurs that were
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dedicating their lives towards creating a mission
of a healthier America, and I decided
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to put kind of my money where
my mouth was and invested different entrepreneurs that
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were barking on that journey and that
were providing Americans with less sugar and more
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protein and trying to do so without
sacrificing, you know, price, flavor
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and taste. So, you know, our first company would did was one
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called blaze pizza, which was trying
to be the more transparent and healthier dominoes
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and allowed, you know, the
customers to go down the island choose the
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ingredients and know where they were from
and all this different stuff. And and
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one thing led to another and and
I really started to see these these customers
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come in and demand different products.
They no longer wanted the disshunty water.
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They wanted to be on or smart
water, or they never they didn't want
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the just the Pellogreno. They wanted
these lacroix and they didn't want the the
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lays chips. They wanted debate stuff. So that's when I kind of sold
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out a Blazon and decided to create
my own fund that specifically folkus and better
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for you health of wellness. That's
amazing. And how do you think about
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in kind of where natural products now
is kind of gone mainstream and better for
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you is kind of gone mainstream and
there's been this such progression that you know,
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kind of the masses really are trying
to pay attention to the nutrition and
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the ingredients behind what they're they're eating
and drinking. I would let the kind
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of hear your perspective. Since you
were pretty early, you've been doing this
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for ten years now. How do
you think about how the market has changed
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and has your diligence process change at
all as you're valuing opportunities? The market
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is completely changed. I mean the
saturation, the amount of companies that are
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joining the the market place is tenfold. I mean, it's completely change and
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that's going to change the amount of
exits. That's going to change the amount
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of success rate. That's going to
change everything and it's you know, there's
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pros and cons right. I mean
the the pro is that, you know,
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in this great country of America,
anybody feels that they're they have the
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ability to go out there and create
their own company and if they have an
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idea or see a an issue out
there or a problem, they can make
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it a solution, you know,
and they can go out there and create
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a company. The problem is that
there are so many companies now. I
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mean even if you go to the
mark it and you go to the whole
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foods or whatever, there's there's no
longer a few options for every segment in
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the market place. There's there's ten, there's twenty different options. Customers are
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getting confused. There's just so much
competition with the web being created, with
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the direct consumer landscape. So it's
completely shifted and I think we've seen that
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because custom you know, entrepreneurs,
have seen that that larger corporations are buying
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companies. You know that they can't
innovate, they can't do things scrappy like
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other entrepreneurs can. Anytime there's competition, that means it's a hot market and
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it's something that's intriguing. So people
have entered it. Yeah, I know,
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definitely. Obviously now competition is so
much fiercer than it used to be
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and there's not as maybe maybe wide
up in markets or maybe have to get
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more creative. I mean it's only
better for the consumer, right. Obviously,
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more option available to them if they
for example, did want to go
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like gluten free or dairy free or
just have like a bit of a change
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in lifestyle that you're seeing so many
consumer at least try. And so I
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think that it's way interesting. I
know that xos was like, you know,
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a month ago and I saw on
the Linkedin Post that you were there.
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What was kind of your reaction at
expo in terms of maybe developing trends
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or, you know, maybe just
thinking that okay, maybe these bits of
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the categories already pretty saturated. Yeah, it's weird. This is like well
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even you know, it's the first
sex post into over two years, right.
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My first time going was about four
years ago, you know. And
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again, I've been in this health
and wellness, in the CBG, food
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and besspace for over a decade.
Every year there was something kind of new.
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Right. There was like, Oh
my God, they're they're finding ways
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to make rice and Posta less CARBI, or they're they're adding protein. It's
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what they're making, you know,
it out of peas and stuff. They're
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making, you know, pizza out
of cauliflower now or, Oh my God,
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what's this thing called cold brew?
Oh, Keto's a huge thing.
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High protein now it's low sugar,
Allu those a RITHRO. Everything is kind
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of had it this year. I
honestly don't know what it was I'd I
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honestly don't know what it was.
I mean I think it was just a
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continuation of the alt meat kind of
thing and every every other booth was like
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a plant based chicken nugget, chicken
wing, chicken tender, chicken thigh,
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chicken heart, chicken liver, chicken
whatever, and then there was like all
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milks and all creamers and all ice
cream and are all dairy and all you
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know. But to me it's tough
because everyone wants to be the beyond meat
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and the impossible of the meat category, about doing it for dairy or milk
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or vegetables or whatever, and I
just don't know how well that's going to
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work or not. And the other
main issue I have is that these companies
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are raising at valuations as if they
are beyond me, as if they've already
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had the proof of concept, have
the revenue, had that and there are
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first to market. But it's not
like that anymore. So I'm most likely
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it's the diligence and investing is going
to completely shift for me because I think
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that there's going to be a complete
correction with these different companies. I just
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don't see it the the returns,
the rose to return, worth it right
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now. Yeah, totally. Just
as you say, taturation or even you
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know, do consumers even want this? Trying to imitate me be a particular
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part to a chicken, for example? Yeah, and I'm involved with companies
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like that, you know. So
I shouldn't say it's all. You know,
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I'm heart of nugs, I'm part
of simulate that, but I did
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that over two years ago and at
that time it was super exciting and you
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know, that was before the beyond. You know, they're their IPO and
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and there's still wasn't that much competition
and no one had really done it for
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chicken and so nugs and simulate,
we're doing really cool stuff and they wanted
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to continue to find ways to create
up their food categories that that were simulating
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a real meat. However, there's
just a lot more competition today and there
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was two years ago or five years
ago, and it's going to be tough.
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But I also think that. I
think that there's going to be a
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shift in this next few years that
customers, and I'm already starting to see
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it that they no longer just want
the Ault of meat, milk, etc.
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Like they want ingredients to be a
little more transparent because, you know,
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at first it was like give me
impossible, give me beyond, I
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don't care, it's plant based on
me, eat this. Now everyone's like,
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wait, what's the difference between these
ingredients in my dog foods ingredient?
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There's what? There's fifty two ingredients
in a beyond burger and it's all these
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different oils and fats and something like. What am I eating? And I
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think that's going to start to ship. So finding ways to be the R
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X bar of beyond burgers and stuff
like that. But we'll see, we'll
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see what the customers wanting. I'm
so glad you brought this up. Mean
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recently I had on g thin car, Theo's a founder of a human cow,
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and he was talking a bit about
like what the value system is within.
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Better for you, right, it's
a better for you. Is it
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better for the environment in the planet? And this notion that I think consumers
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are starting to think about. Okay, this is maybe an alternative to meet,
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or rather this is an alternative meet. Clearly better for the planet,
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there's no cows involved, has no
chickens involved, what have you. But
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is it actually better for you?
Right, right, and one of the
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actual ingredients and salves and how he
says he always takes you knows better for
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you. That's like number one importance
over anything else. So obviously you're an
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investor. You're thinking about companies.
Is this maybe also how you think about
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when you're looking at ideas? Maybe
have like a value system where it comes
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to what are we actually trying to
accomplish here? Yeah, of course.
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I mean every brand that I'm part
of is a mission driven company. They
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all start with a why? I
talked about this a bunch on different podcasts
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and a bunch to tell other entrepreneurs
and and, you know, funds and
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investors. A lot of people are
like, wow, you have multiple winds.
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Like what's your investing Pisis? I
went to business school, but I'm
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not like some x Bane Goldman Sax, you know, crunching numbers and you
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know there's people that are a hundred
times smarter than me out there. For
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sure. What I'm really good at
is finding companies that are mission driven,
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that have a purpose, that have
a y and that are in terms selling
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a product and doesn't line up with
what the trends are, what consumers are
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wanting? Is it solving a problem
and if so, then I'll bet on
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it. You know, I'm not
always correct, but I've been correct a
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good amount of times and we've had
some pretty big wins. But it's always
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my number one thesis is always finding
companies that are that are mission driven.
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You know, if we were to
think about Mosh, you know, our
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company that we just started. You
know our brain health well is company.
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Everyone's like, why are you guys
a protein bar company? And I'm like,
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we're not. You know, the
brain bar is our first product that
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we're starting, but we're a mission
during company looking educate consumers about what they
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eat or what they drink impacts their
brain. Help. How we're doing that
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is through our first product, which
is a brain bar. Then we're going
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to continue on to doing other product
lines. But that's not what we are.
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You know, and it's always is
the customer that can understand your why
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and your mission. You know,
that's what they buy. They don't always
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buy the what so with liquid IV
or with super coffee, right, they
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were selling positivity. They were like
how do we start every single person's mourning
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in the most positive and energy boosting
way possible? And they're like, okay,
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well, the number one thing that's
being consumed right now in the mornings
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is coffee. Right the ready to
drink categories exploding and there's this new thing
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called cold brew and starbucks has the
absolute choke hold on it. And number
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two is dunk and donuets, and
then monster three. All those people have
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thirty grams plus of sugar and their
morning drink. That's slowing people down,
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is making them sluggish, less productive, etc. How do we create a
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more positive morning? Let's take away
the sugar and keep the taste and bottle
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that. And that's what they did. So it was a mission driven thing.
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First they had a why and then
they created the product. You know,
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that's probably the number one core thesis
of what I like to try to
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invest on. Yeah, now that's
really helpful. How do you also think
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about separation when you're analyzing? You
know not to come to you your analyze
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in the category. How do you
think about branded differentiation verse product differentiation?
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Does it brand have to have both? Look, branding is everything. You
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know marketing is everything, but to
me. The products gotta be something's got
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to be unique or differentiated or different, and I think that a company that
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did genius marketing. You know,
something like Smart Water Sus same thing essentially.
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In the end of the day it's
a water or ascentia. They did
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a great job by making the nine
ph which was a new differentiated factor,
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but, you know, vy on
stuff like that, it's just more premium.
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You know, I guess you could
argue the sources different and how they
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create the water, but in the
end of the day it's it's water or
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like liquid death. Liquid death is
absolutely genius. I mean that's to pure
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marketing play, right. I mean
that's the making, the fun of it,
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the branding, the messaging, the
the core consumer. That's yeah,
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it's water. So that works.
You know, that definitely works and you
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know we've seen that with tons of
different drinks and foods, from, you
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know, especially in the spirit space, to vodka and stuff. That used
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to work all the time. Let's
just take the cheapest, you know,
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Vodka company possible, use their product
and rebranded and sell it for ninety dollars
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and the consumer will think it's way
higher value, a way, you know,
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perception wise, it's way better for
me. I try to find stuff
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that's a little more unique and different
in the in the terms of the actual
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product and ingredients, you know.
You know, when it comes to super
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coffee, no one had done a
no sugar rarity to drink cold brew that
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tastes like a bit ill of frappic
that with liquid IV, no one was
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doing drinks and little satchets that you
pour into your for water with half the
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amount of sugar as body armor or
Gatorade. You know, that wasn't around.
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The same with nugs. No one
was doing these, the plant based
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version of a chicken nugget at the
time. So on. So for it.
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So those things are a little bit
different, but you know, Kudos
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to the people that have done it
that way. Of the Liquid de I
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mean I look up to them.
It's a something to be studied in marketing
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schools and branding totally. So it's
fair to say that in order to kind
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of Peek your interest in a company, there has to be some type of
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product innovation or the product has to
really bring something to the category. Yeah,
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yes, something that's a little bit
unique or different, you know.
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I mean doesn't have to be reinventing
the whole wheel of making, you know,
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a fake chicken thide. But I'm
just saying it's, you know,
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it's got to be something that I
would personally get, that I think consumers
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would, that's following the trend etc. Are there particular categories that you think
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still early and you're very excited about? Maybe we're like nugs was, you
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know, two years ago per se. Yeah, I mean, look,
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I think that the I've done some
stuff in the fitness text base. The
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wearable whoop is one of the I'm
an investor in whoop for just over two
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years now. Looked I mean you
could argue they are not reinventing the wheel,
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that there was fitbits and other wearable
things, you know, the years
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prior to that, but I think
that they integrated a really great APP and
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the great interface and a lot more
attention to detail of things that customers were
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we're looking for like sleep and readiness
and and how to optimize body performance and
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stuff. I think that the fitness
space is really interesting. You know what
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Peloton did? You know, whatever
your opinion is of Peloton, and you
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know where it's gone today and in
the past. The roller coaster ride it's
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Tad the last twenty four months,
but you know, I think it pioneered
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to think of allowing people to work
out at home again and prioritizing time and
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commitment and subscription model etc. And
you know, tonal, I think is
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really cool, and and hydro and
some other, you know, players in
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that space. I think Pelton's failed
to go out in the choir or continue
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to develop their product lines and and
act as a growth company and they really
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just focused on one model. But
I think that that space is really interesting
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because it's continued to evolve. Like
when my dad was came to America,
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there were no Jim's, you know, and then he kind of pioneered the
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weightlifting and wanting to open up Jim's
everywhere like starbucks. And then it became
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a difference in the s of you
know, now you can put in a
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video, a vhs and watch workouts
from home. And then everyone was like,
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I don't want to do that,
I want to go to these things
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called soul cycles and various boot camps
and do things together. And then it
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went to like luxury gyms of equinoxes
and got that and then it came right
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back to working out at home with
teletons. So I'm interested to see where
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that goes. And and people are
trying to, you know, live healthier,
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live longer, optimize. So things
like the aura ring, the whoop
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and you know levels. That's the
kind of thing that tracks your food.
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I think those things are really interesting
and I think it's still kind of early
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in that, in that space.
But yeah, I think sleep is a
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really great guy. And then,
obviously I think brain health. I think
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cognitive functionality and cognative decline and stuff
to something that's being tapped into and that's
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no longer just interesting for the older
demographic. You know, my mom's a
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trench. That's where it's been.
You know, everyone is always not really
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cared about brain health or mental health, ease to trend soil. They were
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kind of older. But now,
millennials, Gen z's, etc. People
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are, you know, getting into
new tropics, getting into ways to increase
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memory, to increase focus, to
how do I optimize? How do I
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optimize? So that's a space that
I'm interested. That's what we're tapping into
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with wash. That's amazing. That's
amazing. I think that you know it.
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It kind of brings back to your
earlier point that consumers really want to
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track what gives them energy, what's
the right for example, sleep of what
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you know eight sleep is doing,
for example, or glucose monitoring, with
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with levels or just they want to
be able to track how they can almost
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optimize their life in their day in
the best way. And as well,
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that also kind of goes in as
well with CPG, because you know,
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obviously your input, you're super important, or maybe the most important. What
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I'm actually in putting that maybe gives
me this energy, right, and what
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was actually taking me away in right, right. So let's talk about Mash.
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Why did you decide to jump in
and become an entrepreneur and how did
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you end up finding Mos with your
mom? Well, it was always on
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my to do lists. Mission Board, you know, Vision Board, Dream
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thing to create a company. It
was always part of the plan. The
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plan was first phase one. You
know, my teenage years, the earliest
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S, I wanted to go out
there and find out did this better for
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you? Help and wellness space exist. Our people creating companies in it are
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bigger corporations and companies buying people is
it's something that's lucrative. Can you exit
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and our customers wanting these things.
That was kind of phase one. That's,
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you know, our blaze, pizza, super coffee. Look what I
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v Nugs, you know, mud, water, etc. Etc. Etc.
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Then it was how do we take
these things that we're learning through these
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different companies, through the individuals that
are running these companies, the infrastructures they've
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set up, the R and D, The the operations, the COMANS,
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the supply chain, the branding,
the website, all this stuff that takes
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so much time to do for so
many companies, to bet these situations out.
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How can we do what we we've
already learned and know, and use
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that to go and create our own
companies in house and fund them in house,
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because we have that kind of advantage
to ourselves to do that? So
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that was always kind of phase two
and Mosh's the first of that. I
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didn't want to just go out there
and create a company to create a company.
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That was never my goal. But
my mom, she lost her father
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to Alzheimer's. She's been creating the
the women's Alzheimer's Movement, spending money on
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research of looking into why women are
two thirds of the cases of Alzheimer's,
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and a lot of it, you
know, we don't say we cure anything,
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we don't say we prevent anything,
but a lot of stuff came back
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to diet, the amount of sugar
you were taking, the healthy fats,
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the types of ingredients you were eating
and stuff like this. This brain healthy
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lifestyle and diet became a prominent discussion
within the community for brain health and my
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mom had done books, documentaries,
TV shows, everything, educating consumers about
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brain health and about what they were
doing and their lifestyle was impacting their brain
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health. And I finally said to
her, when I move home during Covid
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I was like, you know,
you know all this stuff about brain up,
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you work with all these different doctors, you take these different vitamins in
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the morning, you eat the specific
lifestyle of no added sugar and healthy fats
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and everything like that. Why don't
you create a you know, a consumer
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brand that speaks to this? You
know, there's definitely other people out there
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that want to eat like this,
I want to act like this, that
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want to start thinking about brain and
body health together, and you can.
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You can really do this. And
she was like, I would love to,
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but I had no one wants to
do this butever. And I was
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like I'll do it with you.
You know, I'm home with you right
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now. We have time and I
have all the resources and all edge in
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the CBG space. You have all
been in the brain health and and you
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have the women's Alzheimer's Movement. We
can make it amission driven D Corp and
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raise money for for Al Azheimer's and
it just really checks out. You know,
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you're starting this company out of a
mission, and so that's what we
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did. We put it together and
of course my mom has dreams and thoughts
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of how to create this company to
have twenty different product lines. But we
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wanted to start with the brain bar, because my mom starts her morning every
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day with a are. She's obsessed
with bars. It's the weirdest thing and
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she's always on the go and traveling, doing going New York for the today
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show and doing speech is, and
so she always carries it in her first
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so much so that she had to
give it up for lent. That's what
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we made her give up, because
she's addicted to bars. So I said
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you want let's start with the bar, let's start with the thing called the
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brain bar and let's put some of
these ingredients you're taking in it and let's
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let's formulate it to be no added
sugar and and Kido and have these high
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nutritious healthy fats from the flax seed, the cheese, the almonds and in.
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Let's do it and let's see if
there's product market fit and if other
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people are interested. Yeah, I
mean we launched, you know, small
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team is just us too and another
person, and we launched to massive demand.
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I mean we went through our full
inventory within one day of launch.
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We really launched on giving Tuesday.
We sold out again on that day and
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then now we've gotten better at inventory
management and we've continued to figure out ways
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to keep indentry and style. That's
awesome. That's awesome. How did you
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approach formulation? And I'd imagine that
you probably, since you've investing a lot
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of CPG brands, had it,
had a pretty good understanding in terms of
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copacking and any manufacturing side. But
would love to kind of just hear as
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well what that was like. Also, just formerly too with your mom.
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We hire brand. Yeah, so, look, I have tons of experienced
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in Coman, CPG R and D
etc. I don't have any experience of
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doing that stuff during a worldwide pandemic, and that's when we started this,
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having to deal with rd but not
be able to be in the same room
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where the kitchen with the RD team, having to wait for them to create
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samples then send it to us and
try it. I mean that's slowed the
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process down completely. Not being able
to go and do tours of the commands
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and of the kitchenets. To do
this, you're putting trust into people that
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you had never met and you're comedicating
like this throughs Doum all the time.
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So that process was extremely difficult.
It was way slower than I had anticipated
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or wanted it to be. And
then the supply chain of things was we
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saw a supply chain shortage and and
cluster fuck, excuse my language, that
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we had never seen in this country
for the past whatever years. You know,
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during our first production when we sold
out, we had ingredients and inventory
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and packaging and stuff stuck at the
ports for eight, ten, twelve weeks.
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We couldn't do anything about it.
In other people were having this to
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I mean it was a topic during
the on Linkedin all the time of people
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that had ingredients and other materials that
were stuck and and I would talk to
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our comand and you'd be like weeks
or days where we don't produce anything because
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people don't have materials. So look
as budge as I've learned and everything like
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that. It was by first time
going through something like that and you know,
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I got definitely more intelligent and smarter
and and it's made me a better
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entrepreneur today than I was two years
ago. But it wasn't as rosy as
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you would think to create a company
during that time. It was a lot
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of pit balls and mess ups and
speed bumps and road bumps and and Alays
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and, do you know, issues
to create a company during those times.
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Right now you have the bar,
but how are you thinking about other products
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that you're gonna BE LAUNCHING WITH WITH
BOS? Should just kind of just almost
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just like, you know, Hughes
and all that kind of fun stuff.
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Yeah, I mean how I'm thinking
about it is, however, the customers
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thinking about it. You know,
like we have a really strong community email
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listsms, community building platform that,
you know, I want them to make
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the decisions. You know, do
they want a hydration powder with brain,
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you know, nutrients and greetings,
and do they want to bring gummy?
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Do they want, you know,
more pills? Do they want other nut
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mixes or smack mixes that are brain
healthy friendly. What do they want?
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And it helps with their sleep.
Do they want things that don't have meltonain?
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Do they want things with caffeine without? What do they want? I'll
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really let them kind of dictate what
we go and do. Of course we
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have ideas of where we want to
go, but the beautiful thing about creating
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a company and and becoming direct consumers
that you get to communicate with your followers
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like this, Marie and I get
to do a video conference with thirty of
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them with our you know, our
mosh pit, we call it, with
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our VIPs and the people that are
always are hardcore consumers and hearing what are
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they like, what are they not
like? You know, what are the
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things that they would change? Stuff
like that. That's just really fun to
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get to do in the direct consumer
out how are you also thinking about distribution
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as well? I know that right
now you're online only and you sell out
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it seems like every day. You
said you got better at an inventory management,
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which is great, because I think
that what's interesting too in this time
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when it comes to distribution is,
you know, the your conventional retailers as
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well, like the walmarts and the
targets. They're selling a lot of better
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for you products, a lot of
organic products in it. How do you
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think when you're thinking about which of
the right stores for Mash or for,
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you know, other products that you
want or watch? Do you have like
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a set, like kind of row
map? Right now it's just direct consumer,
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build online and we have a lot
of lowhanging fruit to still gobble up
404
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on online platforms. But look,
there's benefits of going to retail. There's
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benefits of being direct consumer. The
main benefit of direct consumers that you get
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to really own your audience, quote
unquote, and you get to communicate with
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them. So that's what we cared
about the most. We wanted to talk
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with them and see what were they
enjoying or not. That's why we were
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direct consumer. Once we really understand
our customer and stuff, that'll influence what
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stores do we want to go to. I doubt that Walmart makes sense for
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us. You know, does a
whole foods makes sense? Sure. Does
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it a target makes sense? You
know, sure, but you know,
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I'm not sure Costco Walmart. We're
not ready for that in s terms of
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price sensitivity, in terms of certain
ingredients we use and educating the consumer about
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them. It's just not there yet. How, also do you approach consumer
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education for Mash? Well, that's
also the other most important thing about direct
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consumers. You get to educate.
You know, we have a whole page
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about our ingredients. We have a
whole page about our our gift back in
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about the women's dollsign that we have
links to the women's Alzheimer's Movement. So
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that's one of the biggest, you
know, benefits of direct consumers education platform.
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How do you also juggle being CEO? You're a very active investor and
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also an actor. I mean,
like, what is your life just because
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I did imagine you have a lot
of things going on. Yeah, it
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was like when we first launched,
I was on set in Atlanta for this
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miniseries called steptaircase that's coming out on
HBO Max May Fit, and that week
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we launched, I mean I'd never
worked so much in my life. We
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were on, you know, thirteen
fourteen hour film days and we were doing
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night shoots and then in the morning, when I was done filming, I
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do, you know, working on
Mosh and the launch of Mosh and doing
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interviews every single hour and stuff like
that, and that was tough. That
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was like a real grind. That
felt like finals week of just like not
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sleeping and working on set all the
time and everything, and I was like
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really drained. But the thing is
with the film space is like, you
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know, you could be working every
day for four months, five months,
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00:28:04.960 --> 00:28:08.279
and then you could not be working
every single day for five, six,
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00:28:08.359 --> 00:28:11.720
seven months, right. You know, I just this this last miniseries I
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did, the staircase. I worked
for seven months every day pretty much in
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Atlanta. You know, since then, January, February, March. You
439
00:28:22.279 --> 00:28:25.400
know, that's three months of not
working a day on the film set.
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00:28:25.519 --> 00:28:27.319
You know, we've had some press, we've had some behind the scene stuff,
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but you know, not so so
I get to really focus, me
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dedicated towards this. So it's always
kind of just like about work management,
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prioritizing certain things and finding things that
are you're really passionate about because it's doesn't
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00:28:41.000 --> 00:28:45.240
feel like work and you get to
really plow through. Yeah, your last
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point absolutely what one book that's inspiety
you personally and one book that's inspired you
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00:28:51.440 --> 00:28:56.960
professionally? The number one book that
I would recommend that I've completely that's changed
447
00:28:57.000 --> 00:29:03.160
a lot of my life is atomic
habits by it and James Clear that's one
448
00:29:03.200 --> 00:29:07.680
of my favorite books. I mean
it just it's always about habits that people
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00:29:07.720 --> 00:29:11.559
can do and and stacking habits throughout
your day that can just make you,
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00:29:11.000 --> 00:29:15.839
you know, one percent better and
the compounding interest of what that does to
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00:29:15.960 --> 00:29:22.720
a person over time. You know, so often companies, entrepreneurs, individuals
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00:29:22.079 --> 00:29:29.599
are so interested in the short term
overnight success that they forget about what happens
453
00:29:30.119 --> 00:29:33.359
when you compound one percent interest day
over day, over the course of years
454
00:29:33.440 --> 00:29:37.680
and how how much growth you can
have and what that can do to you
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00:29:37.799 --> 00:29:41.680
as an individual, to your company, etc. And he talks about all
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00:29:41.759 --> 00:29:47.119
these different things that you can do
that will impact your life in a tremendous
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00:29:47.200 --> 00:29:51.160
way, from waking up at a
certain time to doing that every single day
458
00:29:51.359 --> 00:29:53.200
to, you know, where you
play certain things in your house so that
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00:29:53.279 --> 00:29:57.559
you're more likely to do that habit. The reason behind why you're wanting to
460
00:29:57.680 --> 00:30:02.160
do those habits. Does it strike
home with with the real reason of what
461
00:30:02.440 --> 00:30:04.000
the end result is that you're looking
to get? I mean, there's so
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00:30:04.119 --> 00:30:08.359
much wisdom in that in that book, but I recommend it for for everyone.
463
00:30:08.480 --> 00:30:14.519
Both personally and professional. Yeah,
I'm also a huge fan of that
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00:30:14.599 --> 00:30:17.960
book. One of my favorite points
was that. Yeah, kind of believing
465
00:30:18.119 --> 00:30:22.200
that you you are that person and
when you actually think about like a new
466
00:30:22.279 --> 00:30:26.640
habit, motivates might be the wrong
word, because motivation kind of comes and
467
00:30:26.720 --> 00:30:30.039
goes, but it kind of gets
you to do that habit because they kind
468
00:30:30.039 --> 00:30:33.039
of reinforces the fact that you are
actually then like that person. Doing it
469
00:30:33.599 --> 00:30:37.680
changes your subconscious right, I mean
it makes you. You know, there's
470
00:30:37.720 --> 00:30:44.079
the famous quote in there of the
difference between what someone is that is quit
471
00:30:44.240 --> 00:30:48.680
drinking or quit smoking, versus someone
that's trying to and the success rate of
472
00:30:48.839 --> 00:30:52.759
someone that's trying to quit smoking,
you're trying to quit drinking, is extremely
473
00:30:52.960 --> 00:30:56.680
low compared to someone that, even
on day one they say, Oh,
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00:30:56.720 --> 00:31:00.400
I'm not a drinker, I'm not
spoken, because they start to identify themselves
475
00:31:00.799 --> 00:31:04.039
as that new person. Yeah,
that's a that's a really good example,
476
00:31:04.240 --> 00:31:10.599
really good example. My final question
to you is, what's the best piece
477
00:31:10.680 --> 00:31:14.480
of advice you've received? Or could
be just maybe a slogan that you kind
478
00:31:14.480 --> 00:31:18.599
of keep saying yourself over and over
again? Oh, having there's plenty of
479
00:31:18.720 --> 00:31:21.880
them, but one of the main
things is just kind of betting on myself.
480
00:31:22.200 --> 00:31:26.480
It's easier said than done, and
a lot of the invest into you
481
00:31:26.559 --> 00:31:29.680
know, savings, into this bank
for that interest and whatever, and we
482
00:31:29.720 --> 00:31:37.119
don't often invest time or money or
you know things into our own better good,
483
00:31:37.200 --> 00:31:40.440
our own self. And I mean
it kind of goes hand in hand
484
00:31:40.480 --> 00:31:42.200
with what we just talked about with
James Clear of, you know, really
485
00:31:42.680 --> 00:31:49.119
being confident in who you're supposed to
become and reminding yourself that and investing in
486
00:31:49.240 --> 00:31:52.839
that. And too often we don't
do it because we're afraid of fail you
487
00:31:52.920 --> 00:31:56.680
know, we're afraid of what other
people will think if we don't become that
488
00:31:56.880 --> 00:32:00.000
person, you know, and I
think that's why people say I'm trying to
489
00:32:00.079 --> 00:32:05.720
become this rather than I am this, and that's that's one of the things
490
00:32:05.799 --> 00:32:07.880
that my dad always taught me growing
up, and in same with my mom,
491
00:32:08.039 --> 00:32:10.799
was always be confident and in who
you are and who you want to
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00:32:10.839 --> 00:32:15.279
become and let everybody know. Yeah, I mean those are is a really
493
00:32:15.319 --> 00:32:20.799
great points and I love the tie
back to James Clear wage. It's a
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00:32:20.839 --> 00:32:23.079
great bug. Patrick. Take so
much for your time. This is Super
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00:32:23.160 --> 00:32:27.880
Fun. Yeah, man, thank
you I appreciate it if you enjoyed this
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00:32:28.000 --> 00:32:30.759
episode. I love it if you'd
read a review in the apple podcast.
497
00:32:30.039 --> 00:32:34.839
You're also welcome to follow me your
host Mike, on twitter at my guelb
498
00:32:34.920 --> 00:32:38.319
and also follow for episode announcements at
Consumer VC. Thanks for listening, everyone,
