June 24, 2021

Rachel ten Brink - Founding Scentbird, investing in personal care, and how to grow online

Rachel ten Brink - Founding Scentbird, investing in personal care, and how to grow online

Our guest today is Rachel ten Brink, who is an investor, Founder, CMO, and Board member. She was one of the founders and the CMO of Scentbird, which is a beauty subscription services that let's you choose from over 700 top rated perfumes each month. She also was a Partner at Five Four Ventures. In this episode you'll learn about personal care trends that Rachel is paying attention to, how working in big CPG led her to become an entrepreneur, and what it was like going through Y-Combinator.

You can follow her on Twitter @rtenbrink1.

Questions that I ask Rachel:

  1. What attracted you to a career in consumer packaged goods?
  2. What were some of your learnings working in corporate personal care and food and beverage?
  3. What attracted you to entrepreneurship and innovation?
  4. Tell us a bit of the founding story of Scentbird?
  5. What was the opportunity that you saw?
  6. What was it like being in YC?
  7. How did you approach scaling the business?
  8. How did you think approach partnerships?
  9. After Scentbird, what attracted you to investing?
  10. What do you think alot of investors don't get when investing in consumer packaged goods?
  11. What's your investment strategy?
  12. What's your advice to founders with how they approach brand?
  13. Walk me through your due diligence process.
  14. How do you evaluate founders?
  15. What's one thing you would change about venture capital?
  16. What's one book that inspired you personally and one book that inspired you professionally?
  17. What's the best piece of advice that you've received?
  18. What's one piece of advice that you have for founders?