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Oct. 28, 2021

Stuart Landesberg (Grove Collaborative) - How he built a brand devoted to eco-friendly products and why inve

Stuart Landesberg (Grove Collaborative) - How he built a brand devoted to eco-friendly products and why inve

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Thank you Paul Martino for the intro to our guest today Stuart Landesberg, founder of Grove Collaborative. Grove Collaborative delivers eco-friendly home essentials, including household cleaning, personal care, baby, kid, and pet products. I had a blast chatting with Stuart. I know I say that a lot, but I found how he started and grew Grove Collaborative and dealt with the challenges that he faced especially raising capital fascinating, and really enjoyed learning from him.

Some of the questions I ask Stuart:

  1. What was your attraction to entrepreneurship?
  2. How did Grove Collaborative come together? What was the insight?
  3. How do you think about price?
  4. How do you balance creating and sourcing products that are better for the planet but are also able to compete in price against products that are not good for the planet / the incumbents?
  5. How did you pay attention to growth?
  6. How do you decide to launch a new product?Unique level of customer dataHow were you able to build this community?
  7. Commitment to innovation?
  8. Did you start out solely and then an online retailer and then decide to create your own brands?
  9. How do you curate third party brands? How do you pick your partners?
  10. How do you approach tone and the Grove customer?
  11. How did you approach growth and scale?
  12. How do you build consumer trust and balancing lots of SKUs, lots of choices but also simplicity?
  13. What was your approach to hiring?
  14. You will also be creating your own stores?
  15. Why did you decide to fundraise? What was your fundraising process?
  16. What was the reaction from investors in the beginning?
  17. What's one thing you would change about venture capital?
  18. What's one book that inspired you personally and one book that inspired you professionally?
  19. What's one piece of advice that you have for founders?
  20. What's the best piece of advice that you've received