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Hey There,
Thank you Anna Whiteman for the intro to our guest today, John Sherwin. He’s the founder and CEO of Hydrant. Hydrant hydrates you faster and more efficiently than water alone.
In this episode you'll learn about a part of health and wellness that has been overlooked: hydration. We also discuss:
John’s origin story of how he discovered hydration was a personal problem for him
Why hydration is still underserved
Feedback loops he developed from Facebook ads
His approach to build a digitally native brand
His retail strategy and expanding into Walmart and Whole Foods
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