Are we in a dehydration crisis?
The Consumer VC Episode 145 with John Sherwin, CEO of Hydrant
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In this episode you'll learn about a part of health and wellness that has been overlooked: hydration. We also discuss:
John’s origin story of how he discovered hydration was a personal problem for him
Why hydration is still underserved
Feedback loops he developed from Facebook ads
His approach to build a digitally native brand
His retail strategy and expanding into Walmart and Whole Foods