Creating Cheese Without the Cow // Matt Gibson, CEO of New Culture

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The Consumer VC podcast #243 with Matt Gibson, Co-Founder & CEO of New Culture

Mike Gelb

Sep 23, 2022

Hey friends,

Our guest today on the podcast is Matt Gibson, co-founder and CEO of New Culture. New Culture makes animal-free dairy products that stretch, melt, and taste like the real deal through fermentation.

We cover:

What makes cheese, cheese
What is microbial fermentation
Difference between New Culture and other vegan cheeses
Partnering with restaurants and pizza chains
His launch and go-to-market strategy
Approach to scaling production
How he raised money from venture capital firms

Thanks for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.