He Raised $21 million in Less Than 90 Days, Founded World Golf Tour that was acquired by TopGolf, and Now is Scaling Hero Bread ––

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He Raised $21 million in Less Than 90 Days, Founded World Golf Tour that was acquired by TopGolf, and Now is Scaling Hero Bread ––– YuChiang Cheng, CEO of Hero Bread

YuChiang Cheng, CEO of Hero Bread: The Consumer VC #337

Mike Gelb

and

YC Cheng

Feb 05, 2025

Transcript

You can also listen to this episode on Spotify, Apple Podcasts and YouTube

Hi friends,

Our guest today is YuChiang Cheng, CEO of Hero Bread. Hero Bread produces delicious real bread with benefits – 0g net carbs, 0g sugar, 45 calories per slice. Previously, he founded World Golf Tour, which was acquired by TopGolf where he became President of TopGolf Media after the acquisition.

We discuss:

Founding World Golf Tour
Acquisition by TopGolf
Merging Digital and Physical Experiences at TopGolf
Discovering Hero Bread
Joining Hero Bread as Interim CMO
Pivoting from Food Service to DTC
Why he became CEO at Hero Bread
Challenges and Success in Retail
Driving Velocity and Consumer Demand
Leadership Transition to CEO
Lightning Round: Trends, Brands, and Innovations

Discussion about this video

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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