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Hi friends,
Our guest today is YuChiang Cheng, CEO of Hero Bread. Hero Bread produces delicious real bread with benefits – 0g net carbs, 0g sugar, 45 calories per slice. Previously, he founded World Golf Tour, which was acquired by TopGolf where he became President of TopGolf Media after the acquisition.
We discuss:
Founding World Golf Tour
Acquisition by TopGolf
Merging Digital and Physical Experiences at TopGolf
Discovering Hero Bread
Joining Hero Bread as Interim CMO
Pivoting from Food Service to DTC
Why he became CEO at Hero Bread
Challenges and Success in Retail
Driving Velocity and Consumer Demand
Leadership Transition to CEO
Lightning Round: Trends, Brands, and Innovations
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