Holiday Recap: Mark Gainey, Founder of Strava

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Holiday Recap: Mark Gainey, Founder of Strava

The Consumer VC's Holiday Highlights

Mike Gelb

Dec 07, 2021

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

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Today’s issue is brought to you by Burkland Associates and Skillful.

Hey friends,

During the holidays, I’m going to be sharing highlights from some of my favorite conversations from 2021.

Here’s a recap from my chat with Mark Gainey, Founder of Strava.

Strava is the #1 app for runners and bikers and is THE destination to record any activity.

In this conversation, we talk about -

How Mark's passion for sports compelled him to start Strava
Why he decided to first focus on cyclists
How to get specific with your target demographic
His approach to building community and scale
Some of the differences between building a consumer software business vs. enterprise

Please enjoy!

This episode is brought to you by Burkland Associates.

Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax, and hiring services that consumer startups need to scale. From ensuring your fundamentals are sound to make sure you're prepared for that next funding round, Burkland Associates gets consumer startups. For more information head to burklandassociates.com and check out their startup toolkits as well.

This episode is also brought to you by Skillful

Skillful runs online, immersive programs that help people launch and accelerate careers in business roles in tech.

Skillful's January Core Sprint is great for business generalists - anyone looking to get into BizOps and build their SQL and problem-solving skills.

Early bird applications for the Core Sprint are now open - use the exclusive code EARLYBIRD2021 if you apply before Dec 1 at joinskillful.com/

They also have two additional Sprints that will be dropping soon:

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Product Strategy - for professionals who currently work cross-functionally with the Product team or if you want to understand how product strategy & business strategy intersect. No prior product experience is required.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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