🎧 How He Buys $5 Million+ Brands with Fan Bi, Founder/CEO of The Hedgehog Company

The Consumer VC episode #315 with Fan Bi, Founder/CEO of The Hedgehog Company

Also available on Spotify and Apple Podcasts

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Hey Friends,

Our guest today is Fan Bi, the founder and CEO of Hedgehog. Hedgehog buy $3 million to $15 million revenue brands. Some of the brands include Rockets of Awesome, Felix Gray, The Reset, Baboon to the Moon. Fan also founded Blank Label, a custom men’s apparel brand.

We discuss:

• His introduction to entrepreneurship

• What he thought was compelling about men’s fashion

• The evolution of selling DTC and how brands are valued

• Why he considers Hedgehog as an off ramp for brands

• Hedgehog’s structure to remain lean

• His criteria when he looks and acquires brands

• Ideal margin profile and preferred categories

• His view of growth in today’s market & more

Thank you for listening