How He Executed the Craziest Indiegogo Guerrilla Marketing Campaign // Will Nitze, Founder & CEO of IQBAR

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How He Executed the Craziest Indiegogo Guerrilla Marketing Campaign // Will Nitze, Founder & CEO of IQBAR

The Consumer VC episode #287 with Will Nitze, Founder & CEO of IQBAR

Mike Gelb

Mar 30, 2023

Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

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Hey Friends,

Thank you Caroline McMorrow for the intro to our guest today Will Nitze, Founder & CEO of IQBAR. IQBAR is a plant-based protein bar company for your brain and body.

We discuss:

Why he started a brain food company
Product formulations and testings
How he leveraged Harvard and Boston University for his Indiegogo campaign
How he got into conventional grocery
Expanding into different sales channels
His approach to fundraising & much more

Thanks for listening!

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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