How He Founded a 9-figure Hemp Brand // Mike Fata, Co-Founder of Manitoba Harvest Hemp Foods

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How He Founded a 9-figure Hemp Brand // Mike Fata, Co-Founder of Manitoba Harvest Hemp Foods

The Consumer VC episode #282 with Mike Fata, Co-Founder of Manitoba Harvest Hemp Foods

Mike Gelb

Mar 09, 2023

Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

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Hey friends,

Our guest today is Mike Fata, Founder of Manitoba Harvest Hemp Foods, which sells hemp-based foods, oils, and supplements. The company was acquired for 9 figures by Tilray in 2019. Now he’s an investor, coach, writer and author of “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur”, which will be released on March 29th 2023. Highly recommend pre-ordering your copy.

We discuss:

Why he dropped out of high school & his health journey losing over 100 lbs
What led him to hemp
How he started and scaled Manitoba Harvest
The number of sales to aim for before moving to another city or region
Why he sold Manitoba Harvest
His investment philosophy
What compelled him to write a book & more

Thanks for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

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