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Hey Friends,
On today’s episode, we’re talking about cooking oils. Thank you Craig Shapiro for the introduction to our guest today, Jeff Nobbs, who is the founder and CEO of Zero Acre Farms. Zero Acre Farms is on a mission to remove destructive vegetable oils from the food system. Zero Acre Farms is an oil that’s instead made from fermentation.
What’s even crazier? Zero Acre Farms launched TODAY. You can try out their Cultured Oil Here.
We discuss:
How he became passionate about health and wellness
Why he wanted to innovate within cooking oil
The history of vegetable oils
Why he turned to ferment microbes
His approach to raising capital and how he raised $37M
Price point and productizing Cultured Oil
Thanks for listening!
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