How he's changing cooking oil for the better // Jeff Nobbs, CEO of Zero Acre Farms

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How he's changing cooking oil for the better // Jeff Nobbs, CEO of Zero Acre Farms

The Consumer VC episode 230 with Jeff Nobbs, CEO of Zero Acre Farms

Mike Gelb

Jul 26, 2022

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Hey Friends,

On today’s episode, we’re talking about cooking oils. Thank you Craig Shapiro for the introduction to our guest today, Jeff Nobbs, who is the founder and CEO of Zero Acre Farms. Zero Acre Farms is on a mission to remove destructive vegetable oils from the food system. Zero Acre Farms is an oil that’s instead made from fermentation.

What’s even crazier? Zero Acre Farms launched TODAY. You can try out their Cultured Oil Here.

We discuss:

How he became passionate about health and wellness
Why he wanted to innovate within cooking oil
The history of vegetable oils
Why he turned to ferment microbes
His approach to raising capital and how he raised $37M
Price point and productizing Cultured Oil

Thanks for listening!

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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