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Hey Friends,
Our guest today on The Consumer VC podcast is Noah Gray, co-founder and CEO of Onda. Onda is a tequila seltzer brand famously co-founded by Shay Mitchell.
We discuss:
The origins of Onda
Why tequila seltzer
What Onda means as a brand
How Shay Mitchell became involved
The intersection of celebrity x consumer brands
Is there consumer fatigue of celebrity-founded alcohol brands
Their retail expansion strategy
I hope you enjoy listening!
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