How he's Scaling Shay Mitchell's Tequila Seltzer Brand // Noah Gray, CEO of Onda

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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How he's Scaling Shay Mitchell's Tequila Seltzer Brand // Noah Gray, CEO of Onda

The Consumer VC podcast episode 242 with Noah Gray, Co-Founder & CEO of Onda

Mike Gelb

Sep 21, 2022

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

Hey Friends,

Our guest today on The Consumer VC podcast is Noah Gray, co-founder and CEO of Onda. Onda is a tequila seltzer brand famously co-founded by Shay Mitchell.

We discuss:

The origins of Onda
Why tequila seltzer
What Onda means as a brand
How Shay Mitchell became involved
The intersection of celebrity x consumer brands
Is there consumer fatigue of celebrity-founded alcohol brands
Their retail expansion strategy

I hope you enjoy listening!

Discussion about this episode

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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