Sep 15, 2021 • 31M

Investing in DNVBs from a marketer's lens with Andrew Gluck

The Consumer VC episode 163 with Andrew Gluck, GP of irrvrntVC

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey There,

Our guest today on The Consumer VC podcast is Andrew Gluck, GP of irrvrntVC. irrvrnt is Andrew’s rolling fund that focuses on investing in NextGen Commerce, DTC, & AdTech.

Some of Andrew's investments include Haus, Caraway, Cadence, Italic, Poppy and Smpl.

Previously, Andrew founded and was the COO of Agency Within, which generated over $5B for brands looking to maximize profitability.

In this episode we discuss:

  • How to analyze digitally native brands from a marketing perspective

  • Examples of authentic storytelling

  • Why Andrew decided to start a rolling fund

  • When product innovation matters within brands

  • What needs to change within venture capital

Thanks for listening!