Live at SXSW – George Milton and Erin Link from Yellowbird Foods

George Milton and Erin Link, Founders of Yellowbird Foods: The Consumer VC Episode 319

Also available on Spotify and Apple Podcasts

---

This Episode is Brought to You by Propeller Industries.

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies. Thinking about profitability, extending your runway, and improving efficiency in your operations? Managing your company’s finances requires multiple skill sets. Propeller’s fractional model offers a dynamic solution that provides a cost-effective alternative to hiring full-time finance talent.

---

Hey friends,

This was a live podcast episode from SXSW in Austin. It was a pleasure chatting with George Milton and Erin Link, founders of Yellowbird, one of the most delicious hot sauces I’ve come across.

We discuss:

• How George started making hot sauce & his experiments

• Good batch and bad batch stories

• When George became known as the hot sauce guy

• The history of the name Yellowbird and how Erin approached the brand architecture

• How they got into Whole Foods

• Why they needed to self-manufacture as they scaled

• Why they raised VC

• The shift in what VCs looked for in emerging brands during COVID

• Approach to conventional grocery

• Why they rebranded the packaging & much more