Why Women’s Health, Parenting, and Sports Are the Next Big Bets in Venture

Consumer VC #351: Rachel Springate, Co-Founder & Managing Partner of Muse Capital

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Hey friends,

On today’s episode I chat with Rachel Springate, Co-Founder & Partner of Muse Capital. Muse Capital is an early-stage consumer technology firm that invests in and supports founders shaping the future of how we care, play, and live, providing capital, strategy, and hands-on support. She started her career in luxury partnerships and entertainment, transitioning to startups and venture capital Rachel shares how she and her partner Assia uncovered their thesis through personal experience, why women’s health remains one of the most underserved opportunities in venture, and how Muse balances investing in overlooked sectors with the hype cycles of AI and beyond.

Here’s what you’ll learn:
✅ How Rachel’s career in partnerships and entertainment shaped her investing style
✅ Why Muse Capital doubled down on women’s health long before it was popular
✅ What LPs really said when Rachel and Asya pitched Fund I—and how they overcame it
✅ How Muse approaches partnerships with celebrities and Fortune 500s authentically
✅ Why proprietary data in women’s health and family tech is a hidden AI moat
✅ The thinking behind Muse Sport and investing in women’s sports + SailGP
✅ How to avoid hype-driven investing and focus on recession-proof markets
✅ Rachel’s one-sentence mission for Muse: “Investing in companies that should exist”

👉 If you’re a founder, investor, or operator navigating consumer, healthcare, or sports in 2025, this episode is packed with insights you won’t want to miss.

Timestamps

• 00:00 Intro

• 01:00 Rachel’s path from luxury partnerships to venture

• 06:00 The authentic way to approach celebrity + startup partnerships

• 11:00 Founding Muse Capital & the personal experience that shaped its thesis

• 16:00 Raising Fund I with a contrarian focus on women’s health

• 22:00 How Muse filters noise from venture hype cycles

• 27:00 Early conviction in MIDI Health and spotting overlooked opportunities

• 35:00 How Muse helps portfolio companies through partnerships

• 38:00 The origin of Muse Sport and investing in women’s teams & leagues

• 44:00 The SailGP Italia story & sports investing strategy

• 47:00 Books Rachel recommends (professional & personal)

• 50:00 Muse’s mission distilled

Thanks for listening!