Why Women’s Health, Parenting, and Sports Are the Next Big Bets in Venture
Consumer VC #351: Rachel Springate, Co-Founder & Managing Partner of Muse Capital
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Hey friends,
On today’s episode I chat with Rachel Springate, Co-Founder & Partner of Muse Capital. Muse Capital is an early-stage consumer technology firm that invests in and supports founders shaping the future of how we care, play, and live, providing capital, strategy, and hands-on support. She started her career in luxury partnerships and entertainment, transitioning to startups and venture capital Rachel shares how she and her partner Assia uncovered their thesis through personal experience, why women’s health remains one of the most underserved opportunities in venture, and how Muse balances investing in overlooked sectors with the hype cycles of AI and beyond.
Here’s what you’ll learn:
✅ How Rachel’s career in partnerships and entertainment shaped her investing style
✅ Why Muse Capital doubled down on women’s health long before it was popular
✅ What LPs really said when Rachel and Asya pitched Fund I—and how they overcame it
✅ How Muse approaches partnerships with celebrities and Fortune 500s authentically
✅ Why proprietary data in women’s health and family tech is a hidden AI moat
✅ The thinking behind Muse Sport and investing in women’s sports + SailGP
✅ How to avoid hype-driven investing and focus on recession-proof markets
✅ Rachel’s one-sentence mission for Muse: “Investing in companies that should exist”
👉 If you’re a founder, investor, or operator navigating consumer, healthcare, or sports in 2025, this episode is packed with insights you won’t want to miss.
Timestamps
00:00 Intro
01:00 Rachel’s path from luxury partnerships to venture
06:00 The authentic way to approach celebrity + startup partnerships
11:00 Founding Muse Capital & the personal experience that shaped its thesis
16:00 Raising Fund I with a contrarian focus on women’s health
22:00 How Muse filters noise from venture hype cycles
27:00 Early conviction in MIDI Health and spotting overlooked opportunities
35:00 How Muse helps portfolio companies through partnerships
38:00 The origin of Muse Sport and investing in women’s teams & leagues
44:00 The SailGP Italia story & sports investing strategy
47:00 Books Rachel recommends (professional & personal)
50:00 Muse’s mission distilled
Thanks for listening!