Selling 10 Million Soup Dumplings and Counting: The Story of MìLà with Caleb Wang

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Selling 10 Million Soup Dumplings and Counting: The Story of MìLà with Caleb Wang

The Consumer VC episode #312 with Caleb Wang, Co-Founder & CEO of MìLà

Mike Gelb

Dec 22, 2023

Transcript

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Welcome to The Consumer VC, a newsletter and podcast about venture capital and consumer.

Hey Friends,

Our guest today is Caleb Wang, CEO and Co-Founder MìLà – which produces authentic soup dumplings, chinese noodles and chef crafted sauces.

We discuss:

Brief history of the soup dumpling
Why his wife, Jen, and him first started a restaurant
How that expanded to an ecommerce business
Brand positioning & approach to marketing
Why they eventually needed to raise capital
Getting into retail and rebranding strategy

Hope you enjoy listening & Happy Holidays

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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