Selling Shorter Shorts to a Successful Exit, The Story of Chubbies with Preston Rutherford, Co-Founder of Chubbies

Preston Rutherford, Co-Founder of Chubbies: The Consumer VC #338

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Hey friends,

On today’s episode I interview Preston Rutherford, Co-Founder of Chubbies. Chubbies is the weekend apparel brand and leaders of the proper-length shorts revolution. Preston is also the founder of Marathon, the only platform that quantifies the revenue impact of brand.

We discuss:

  • Challenges in Early Manufacturing

  • Building a Brand Identity

  • Raising Capital and Business Growth

  • Navigating Co-Founder Dynamics

  • Shifting Focus from top line to EBITDA

  • Pressure and Growth Metrics

  • The Decision to Sell Chubbies

  • Channel Expansion and Inventory Management

  • How to measure brand

  • What’s venture-backable in consumer

Enjoy!