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The Consumer Roundup #13

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The Consumer Roundup #13

Mike Gelb
Apr 9, 2023
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The Consumer Roundup #13

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Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.

This issue is brought to you by Vauban from Carta - the easiest way to launch & run your venture investing.


Hey Friends,

Here are the latest deals in consumer products, consumer tech, eCommerce platforms, and retail tech –

CPG, Durable Goods & Consumer Products

X Shore, the Swedish electric boat brand, raises $29.25 million led by SEB Investment Management AB - Tech.eu

Tado, the German company that produces smart thermostats, raises $13.1 million led by S2G Ventures - Tech.eu

Ronbow, the end-to-end custom cabinet maker, raises $10.5 million from AME Cloud Ventures, Harpers Investments, Haiping Jin, Weili Dai, and Ming Zeng - TechCrunch

Aqua Cultured Food, the company that uses microbial fermentation to make seafood, raises $5.5 million led by Stray Dog Capital and includes H Ventures, Aztec Capital Management and Amplifica Capital - TechCrunch

Olyra Foods, the Greek biscuit brand, raises $4 million Series A from Bimbo Ventures - Nosh

Zero Cow Factory, the Indian company that’s developing technology to reproduce animal-free milk proteins, raises $4 million seed round from Green Frontier Capital, GVFL, and Pi Ventures - YourStory

Sepura, the Canadian company that developed a sink garbage disposal alternative, raises $3.7 million led by sink-maker Blanco - TechCrunch

Swehl, the company that helps parents through postpartum and makes breastfeeding tools, raises $1.1 million led by Cleo Capital - Femtech Insider

Consumer Software

Finanzguru, the German financial and insurance advisor app, raises $14 million round led by PayPal - PYMNTS

Tally Health, the company that provides personalized programs to change the way we age, raises $10 million co-led by Forerunner and L Catterton - Fast Company

CarmaCare, the company helping car owners buy extended warranties, raises a $4.5 million round led by Inspired Capital and includes Twelve Below, Revelry, and 81 Collection - TechCrunch

Eli, the Canadian healthcare technology company that monitors hormone levels through saliva testings, raises $3.6 million led by Muse Capital and includes RH Capital and Cake Ventures - FinSMEs

LALA, the company that’s building an NFT marketplace where you can buy TV & Film merchandise or exclusive content, raises a $3 million seed round led by Seven Seven Six - Axios


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eCommerce Platforms & Retail Tech

JackBe, the curbside drive-thru grocery store based in Oklahoma, raises $11.5 million from GP Investments, LLC, individual angels and a WeFunder campaign - Supermarket News

Hype, the CRM for creators, raise $10 million led by King River Capital and also includes Bullpen Capital, Precursor Ventures, Bloomberg Beta, Tapestry VC and Sterling Road - TechCrunch

Staytuned, the company that acquires and builds e-commerce applications in the Shopify ecosystem, raises $9 million in equity and $25 million in debt. The equity round was led by TenOneTen and also includes Rembrandt VC, Hawke Ventures, DragonX, FJ Labs, Interlace, Riverpark Ventures, Comma Capital, Kotti Capital, Alumni Ventures Group, and Jason Finger - TechCrunch

Native AI, the customer research platform that uses generative AI to help brands improve their products, marketing and revenue, raises $3.5 million seed round co-led by JumpStart Ventures and Ivy Ventures - Business Wire

Zealy, the French company that helps web2 & web3 companies engage with their communities, raises $3.5 million in a funding round led by Redalpine - TechCrunch

Zyod, the Indian company that is making sourcing and manufacturing fashion garments and apparel more efficiently, raises $3.5 million seed round led by Lightspeed Venture India Partners - TechCrunch

M&A

L’oreal buys luxury cosmetics brand Aesop from Natura & Co for $2.53 billion - Reuters

Authentic Brands Group buys Boardriders, the owners of Quiksilver, Billabong, Roxy, RVCA, Element, VonZipper - WWD

WWE merges with UFC to become public company that’s controlled by Endeavor - CNBC

Funds Raising Funds

Canaan raises a total of $850 million. $650 million is for fund XIII that will invest in seed & early stage companies. The remaining $200 million will be deployed in current portfolio companies across Canaan’s existing funds - FinSMEs

Smash Capital, a later-stage firm that invests in consumer internet, is looking to raise $500 million in new capital - The Information

That’s all for this week. The next Consumer VC episode will be coming out on Tuesday. Thanks for subscribing.

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