The Consumer Roundup #16
The Consumer Roundup #16
Welcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.
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Hey Friends,
Thanks to all who came out this past week to our coffee meetup. It was great hanging. Special thanks to Raphael, Sara, Cole for organizing. Will keep you all posted about more of these and other events that are on the horizon 👀
On to the deal update –
Consumer Technology
Super.com, the cashback rewards credit card, finance & travel savings app, raises $60 million in equity and $25 million in debt. The equity round was led by Inovia Capital and was joined by new investors, Shopify President Harley Finkelstein; Ancestry.com CEO Deb Liu; Allen Shim, former CFO of Slack; Golden State Warriors CFO Josh Proctor; Substack CEO Chris Best; Confluent CTO Neha Narkhede; Mike Lee, co-founder of MyFitnessPal; Hyphen Capital; EDC and Plaza Ventures. - TechCrunch
Fireside, the Marc Cuban co-founded interactive streaming platform, raises $25 million Series A at $138 million valuation and includes Mark Cuban, Paris Hilton, and Redbeard Ventures - TechCrunch
TinyTap, an edtech games platform and a subsidiary of Animoca Brands, raises $8.5 million from Sequoia China, Shima Capital, Polygon, Liberty City Ventures, Kingsway Capital, and GameFi Ventures - Marketbrief
POSH, the event management platform, raises $5 million seed co-led by Companyon Ventures and EPIC Ventures, with participation from Day One Ventures, Pareto Holdings, DoNotPay founder Joshua Browder - TechCrunch
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CPG & Consumer Brands
DIBS Beauty, the color cosmetic brand founded by Ken Landis and Consumer VC alum Dan Reich, raise significant round of equity from L Catterton - PR Newswire
Ceremonia, the clean haircare brand, raises $10 million Series A led by Sandbridge Capital - BeautyMatter
VFC, the vegan fried chicken brand, raises $7.4 million from Veg Capital - Vegconomist
Nosh, the Berlin-based alternative meat protein company that uses fungi biomass, raises $3.5 million round led by Earlybird Venture Capital with participation from Clear Current Capital, Grey Silo Ventures, and Good Seed Ventures - Tech.eu
8 Myles, a “clean comfort food” brand that produces a frozen macaroni and cheese, raises $1.05 million seed round that includes Andreessen Horowitz’s a16z Talent x Opportunity Initiative, Virginia Venture Partners, The Enterprise Center, gener8tor’s Bronze Valley Investment Accelerator, Kompass Ventures and various angel investors - Food Business News
eCommerce Infrastructure & Retail Tech
Community, the SMS customer engagement platform for brands that was co-founded by Ashton Kutcher, raises $25 million from Salesforce Ventures, Morgan Stanley Next Level Fund, HubSpot, Pier 70 Ventures, Verizon Ventures, GSW Ventures, Backstage Capital, Wocstar Fund - MarketWatch
Funds Raising Funds
Bread & Butter Ventures, a Minnesota based VC firm that are investors in Bizzy, Alchemy 365, and Renewal Mill, is raising $60 million for their fourth fund -
Vice Ventures, the fund that invests in non-traditional consumer venture categories like cannabis, alcohol, and sextech, raises $25 million fund 2 - VentureBeat
Greycroft raises over $1 billion for two new funds from seed to growth investing - TechCrunch
M&A
Kirin, the Japanese beverage company, buys Australian vitamin company Blackmores for $1.24 billion - BBC
Estée Lauder acquires Tom Ford brand for $2.3 billion and Marcolin for $250 million - EL Companies
Authentic Brands Group (who earlier this month bought Boardriders) acquires the IP of the Vince brand, which will be housed under the subsidiary ABG Vince. Authentic Brands Group will own 75% of ABG Vince while Vince Holding will own the remaining 25% - PYMNTS
Walmart sells plus size clothing brand, Eloquii, to FullBeauty Brands. They originally bought the brand for $100 million in 2018 - CNBC
That’s all for reading. New pod on Tuesday.