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The Consumer Roundup #26
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Thanks for bearing with me today, sorry this issue is a bit late. Hope you’re all having a wonderful weekend. Here are the latest deals from the past week in consumer.
Deals & Debuts
Lyre, the Australian non-alcoholic spirits brand, raised $23.1 million led by DSquared and Morgan Creek Consumer Fund - The Spirits Business
Lucas Bols buys Nuvo, the sparking liquor brand, from London Group for $5.7 million - The Spirits Business
California Naturals, the hair-care brand founded by Shelby Wild (who previously founded Playa), raised $4 million from L Catterton, Sandbridge, Midnight Venture Partners, Elizabeth Street Ventures, Eric Ryan and Roth Martin - Glossy
Allyoos, the clean hair brand, raised $300k - Beauty Independent
Blake Lively launched Betty Booze, an RTD canned cocktail brand - The Spirits Business
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eaze, the Berlin-based personalized sleep coaching app, raised $1.86 million led by Redstone and EnjoyVenture Human Impact Fund and participation from Barmenia Next Strategies, APX, Philipp Man and Anton Rummel - Tech.eu
La La Land Kind Cafe, a chain of coffee shops in Texas and California, raised $20 million from John Phelan and Andy Teller - FinSMEs
Theo Chocolate, the Seattle-based chocolate bar company, will merge with American Licorice Company. Theo Chocolate will close its plant as a result - Just Food
Mars buys Kevin’s Natural Foods, a meal kit company that creates healthy entrées, for an undisclosed amount. People who are close to the deal say it values Kevin’s Natural Foods at almost $800 million - Reuters
L Catterton is exploring an IPO of Birkenstock, which would value the brand at nearly $6 billion - Bloomberg
Funds Raising Funds
GMG Ventures rebrands to Mercuri, raised $64 million fund to focus on A.I. startups that are innovating in media - TechCrunch
Insight Partners raised $118 million fund focused on investing in diverse-led early stage funds - PR Newswire