Discover more from The Consumer VC
The Consumer Roundup #7
Welcome to The Consumer VC, a newsletter about venture capital and consumer startups. If you aren’t subscribed, come and subscribe below.
This issue is brought to you by aVenture - venture capital for everyone.
I hope you are all having a great weekend. If you find yourself in Austin for SXSW this year, I’m throwing another The Consumer VC Live event on March 13th. I’ll be interviewing Allison Ellsworth and Stephen Ellsworth, the founders of Poppi. We will also have a CPG investor panel, DTC Channel Growth Panel, and a happy hour. RSVP below, it would be great to see you there!
Before we get into all the latest deals in consumer products and technology from the past week, I want to tell you about aVenture, our sponsor for this edition.
With aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options. For fund managers, aVenture can help streamline your operations while providing the infrastructure to raise from accredited & non-accredited investors.
aVenture believes this will revolutionize the venture capital industry by unlocking a latent supply of capital from public investors.
Disclosures: aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status.
Deals & Debuts
Tru Inc, the functional beverage company, raises $6.5m Series A led by BTomorrow Ventures - BevNet
Quell, the home fitness gaming platform, raises $10m led by Tencent - TechCrunch
ICV Partners acquires Desi Natural and Noga Brands - Food Business News
FreshToHome, the Indian startup that sells fish and meat in South Asia and the Middle East, raise $104m led by Amazon - TechCrunch
Nestment, the startup that is making it easier for friends and family to co-own properties, raise $3.5m pre-seed round led by Protofund and IDEA Fund Partners - TechCrunch
Paleo, the Belgiun plant-based protein food tech startup, raises €12m led by DSM Venturing and Planet A Ventures - EU Startups
Strive, the Singapore e-learning platform that teaches kids to code, raises $1.3m seed round led by Y Combinator - TechCrunch
Tracksuit, the New Zealand market research and brand tracking startup, raises $5m led by Blackbird - TechCrunch
Artifact, the newsreader built by the founders of Instagram, is no longer invite only and is open to the public - TechCrunch
Walmart sells Moosejaw, the outdoor apparel brand and retailer, to Dick’s Sporting Goods. Walmart bought Moosejaw back in 2017 for $51m - PR Newswire
Trust & Will, the digital estate planning startup, raise $15m from Amex Ventures, Northwestern Mutual Future Ventures, SEI Ventures and USAA - TechCrunch
Soylent, the plant-based meal replacement beverage, gets acquired by Starco Brands - Food Dive
Rebuy, which lets ecommerce merchants to create personalized experiences and upsells to shoppers, raises $17m Series A led by M13 - TechCrunch
Unyoked, an Australian startup that lists vacation rentals of remote cabins, raises $19m round led by Surplus Equity Partners and Realside Financial Group - Skift
Worldwide Webb, a metaverse NFT game, raises $10m led by Pantera Capital - Finsmes
gofriendly, a Swedish social startup that makes it easier for women to find friends, raises $1.25m led by JNE Invest - Arctic Startup
Lemu, the app that makes it easy for people to support conservation programs, raises $8m Series A - PR Newswire
DEN, a home design and construction management platform, raises $3m led by Gutter Capital and Crossbeam Venture Partners - PR Newswire
Thanks for reading and subscribing,