The Consumer VC Roundup #80
The Consumer VC Roundup #80
News & Events For the Emerging Consumer Ecosystem
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Hey friends,
Just got back from a nice little family vacation in Coronado. I hope you’re having a great week. We have a couple of morning coffees coming up this month and quite a bit of consumer news from the past week. Here’s your update.
Morning Consumer Series
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This Week In Consumer
🧃Consumer Brands👚
💰Fundraises💰
🍚 Oats Overnight, a manufacturer of spoon free, high protein oatmeal that is prepped at night and ready by morning, has raised $35 million in Series B capital, led by Enlightened Hospitality Investments. New investors included Sonoma Brands Capital and existing investors included Impatient Ventures, Singh Capital Partners, Morrison Seger Venture Capital Partners and BFG Partners. FoodBusinessNews
💸M&A💸
🤝🏼 AB Mauri UK&I has acquired 100% of Romix Foods Ltd, a Leigh, England-based food blending business founded in 2013. Romix Foods specializes in bakery and confectionery recipes and is known for effectively managing allergen ingredients in its manufacturing processes. FoodBusinessNews
🥨 Fresh Hemp Foods Ltd., owner of the Manitoba Harvest brand, has acquired The Humble Seed. The Humble Seed offers grain-free, gluten-free, and non-GMO seed-based crackers made with six super seeds, including hemp. Available in sea salt, garlic herb, and "Everything" flavors, financial terms of the deal were not disclosed. FoodBusinessNews
💰 L'Oreal, the French cosmetics company, is to acquire a 10% stake in Swiss skin care firm Galderma. FashionNetwork
🚀Debuts, Distribution & Expansion🚀
🍫 Mars, Inc. is expanding its Kind Snacks line with new Kind Kids bars in chocolate chip and blueberry muffin varieties. These soft-baked, gluten-free bars are made with whole grain oats, contain 5 grams of protein each, and have no artificial flavors or colors. FoodBusinessNews
🪮 Odele, the Minneapolis-based clean hair care brand, has launched an official storefront on Amazon, offering seven of its best-selling hair care essentials. BeautyPackaging
🧴 Norwex, the Nordic-inspired skincare brand, is celebrating 30 years of innovation by adding two new products to its line: Brightening Vitamin C Serum and Smoothing Bakuchiol Serum. These additions, designed to complete day and evening skincare routines, feature all-natural ingredients and come in vegan, biodegradable capsules. BeautyPackaging
🫧 Le Labo, the fragrance brand, has introduced Coriandre 39, a new addition to its City Exclusive collection, as the exclusive fragrance for Mexico City. Part of a tribute to cities worldwide, these fragrances are typically only available in their respective cities, and all Le Labo fragrances can be refilled at select brand labs. BeautyPackaging
✨ Calvin Klein, a division of Coty, has launched CK One Essence, a bold and intensified version of the original CK One scent. Released 30 years after the original, CK One Essence pays homage to the fragrance’s olfactive DNA while adding a premium touch to the CK One portfolio. BeautyPackaging
💫 Naples Soap Company, the skincare brand, has signed manufacturing agreements to produce proprietary 3D stem cell formulas using NASA-developed technology for a new skincare line launching later this year. The formula, still in development, combines 33 components, including various forms of hyaluronic acid, vital nutrients, amino acids, collagen, and cytokines, to nourish the skin. BeautyPackaging
🏷️ Uncommon James, the lifestyle brand founded by entrepreneur and TV icon Kristin Cavallari, has expanded into the fragrance category with its debut scent, Hard Feelings. Like Cavallari’s skincare brand, Uncommon Beauty, this fragrance emphasizes transparency and real ingredients. BeautyPackaging
🐶 Dolce & Gabbana introduces Fefé, a designer perfume for dogs, inspired by Domenico Dolce's real-life pup, Fefé. This luxury, alcohol-free fragrance is designed to be gentle on a dog's skin and eyes while helping to control odors, making it a playful addition to a pet's grooming routine. BeautyPackaging
🪮 Beyoncé's Cécred haircare line has launched its much-anticipated Hydrating Conditioner, designed to provide lightweight hydration for all hair types and textures. This high-slip cream detangles, softens, and leaves hair with a smooth shine, similar to Cécred’s Rich, Deep Moisture Conditioner. BeautyPackaging
🎀 IT Cosmetics, the makeup and skincare brand, launched its “Keep IT Real” social media campaign, featuring reality TV stars Kyle Richards, Phaedra Parks, and Tamra Judge, alongside their comedic counterparts Amy Phillips, Chris Burns, and Victor Ramos. In the three-episode series, the reality stars react to the comedians' humorous impersonations, ultimately confirming that the fake versions can't compare to the real thing. BeautyPackaging
🔆 Morphe, the beauty brand, welcomes summer with its new Sun + Blush Drops, creating the "Sun Siren" look that's trending on TikTok. Morphe Ambassador and celebrity makeup artist Dominique Della Maggiore describes the Sun Siren look as enhancing radiant skin with warm tones like gold, bronze, or peach for a sun-kissed, beach-ready glow. BeautyPackaging
🪇Collabs🪇
✨ SkinCeuticals, the medical skincare brand, is celebrating the launch of its new wrinkle-modulating peptide serum, P-TIOX, with a campaign encouraging people to invest in skincare and themselves. The brand is collaborating with TikTok sensation Megan Boni, skincare professionals, and financial experts to highlight the connection between beauty and financial empowerment. BeautyPackaging
🫒 Graza, the olive oil brand, is partnering with Little Spoon, the food delivery service, to launch a limited-edition Little Drizzle collection, featuring Graza olive oil in pre-made kids' meals. This line combines international flavors with nourishing seasonal ingredients, specially tailored to children's tastes. FoodDive
💻Consumer Software💻
💰Fundraises💰
💰 Maya Watson and Lexi Nisita, who met while working at Netflix and later joined Clubhouse, co-founded the new social app "why?!" to foster deep, meaningful connections in response to the "loneliness epidemic," securing $1.65 million in pre-seed funding led by Charles Hudson, managing partner and founder of Precursor Ventures to launch this fall. TechCrunch
Thanks for reading!