What Consumers Care About in Health & Wellness Products, How Competition Builds New Categories, and Will Ozempic Have an Impact on CPG Demand? with Dayton Miller, BFG Partners

Dayton Miller, Managing Partner at BFG Partners: The Consumer VC Episode 320

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Hey Friends

Our guest today is Dayton Miller, Managing Partner at BFG Partners. BFG Partners help entrepreneurs build exceptional businesses that deliver sustainable growth and outperform competitors in the better-for-you food, beverage, and consumer products space. Their investments include Olipop, Athletic Greens, Caulipower, and Bobo’s. We discuss the inflection points at seed, series A, and Series B in today’s market, categories he’s excited about in consumer today, ozempic, operations metrics, and his time as an entrepreneur building Function Drinks from scratch to $20 million in sales.

We discuss:

• The Nature of Capital in Business

• Understanding Today's Market and BFG's Focus on Seed, Series A, Series B Stages

• Understanding Revenue Ranges in Investment Evaluation

• The Evolution of BFG's Thesis from Fund One to Fund Three

• The Patient and Methodical Approach in Building BFG

• The Implications of Taking Venture Capital

• The Role of Capital in Early-Stage Businesses

• The Challenge of Predicting Consumer Trends

• Considering Strategic Market Operations in Investment Decisions

• The Importance of Product Themes in Investment Considerations

• BFG in their Investment Strategy

• Discussing the Challenges of Pricing for Better-for-You Products

• The Challenge of Maintaining Premium Pricing in Retail for DTC Brands

• The Impact of Competition on Consumer Awareness and Adoption

• The potential impact of Ozempic on consumer eating habits

• Being opportunistic versus thesis-driven in investment decisions

Thank you for listening