What Gives a CPG Brand Acquisition Energy? With Amrit Richmond

Amrit Richmond: The Consumer VC Episode 318

Also available on Spotify and Apple Podcasts

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Hey friends,

Our guest today is Amrit Richmond. You might know her from Indie CPG, She's also the founder of Supermercato Insights where she studies the past and future of the industry for clients and her own curiosities since 2017. Indie CPG helps support brands through community, content & intros to collaborators. And recently Amrit joined the board of SecureCPG. SecureCPG is building a founder-forward approach to product insurance.

On today’s episode we focus on exits and acquisitions in the CPG space. We discuss:

• Why does a company acquire another company?

• Recent history of the notable acquisitions in CPG

• What makes a brand attractive to a prospective buyer

• Acquiring an opportunity vs. a threat

• The change in buyer profile and different types of acquirers

• Why smaller brands are acquiring other small brands

• What was important 5-10 years ago that a company must have in order for a brand to be attractive to a acquirer

• Timing the acquisition

Thanks for listening!