What is a Cult Brand? with Sarah Woelfel, Co-Founder & Partner at Cult Capital

The current market conditions when investing in brands – multiples, company expectations, channel selection, What's a ideal outcome when investing in brands, How to identify and measure cult brands

Also available on Spotify and Apple Podcasts

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Hey Friends,

Our guest today is Sarah Woelfel, Co-Founder & Partner at Cult Capital. She combines her zeal for investing with her affection for cult consumer brands. Their investments include Supergoop!, Babo Botanicals, and Lawless Beauty. Prior to CULT Capital, Sarah served on the investment team at Audax and as an I-banking analyst at Deutsche Bank.

We discuss:

• Sarah's take on investing in emerging beauty and personal care brands

• How to identify and measure cult brands

• What's a ideal outcome when investing in brands for investors

• The changes in the market conditions – multiples, expectations, channel selection

• When the founding CEO might move on from a company

• Her approach to portfolio construction & much much more

Thank you for listening.