What is a Cult Brand? with Sarah Woelfel, Co-Founder & Partner at Cult Capital
The current market conditions when investing in brands – multiples, company expectations, channel selection, What's a ideal outcome when investing in brands, How to identify and measure cult brands
This Episode is brought to you by Propeller Industries.
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Our guest today is Sarah Woelfel, Co-Founder & Partner at Cult Capital. She combines her zeal for investing with her affection for cult consumer brands. Their investments include Supergoop!, Babo Botanicals, and Lawless Beauty. Prior to CULT Capital, Sarah served on the investment team at Audax and as an I-banking analyst at Deutsche Bank.
Sarah's take on investing in emerging beauty and personal care brands
How to identify and measure cult brands
What's a ideal outcome when investing in brands for investors
The changes in the market conditions – multiples, expectations, channel selection
When the founding CEO might move on from a company
Her approach to portfolio construction & much much more
Thank you for listening.
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