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What led him to found digitally-native businesses – pool tables, diapers, and now apparel
What it’s like founding a business with your cousin
The mission behind Cotopaxi
The differences between Cotopaxi and Patagonia
How he raised capital
How he found llamas
The early approach to promotion for Cotopaxi
When he opened up retail stores
Why he shut down their store in San Francisco
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