Mar 28, 2022 • 43M

Why He's Buying Mom & Pop Amazon Businesses // Michael Ronen, Co-Founder of Branded

The Consumer VC Episode 203 with Michael Ronen, Co-Founder of Branded

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

Our guest today is Michael Ronen, Co-Founder and President of Branded. Branded acquires and partners with top-performing Amazon sellers. Previously, Michael was one of the Managing Partners at SoftBank Vision Fund 1.

We discuss:

  • The opportunity within eCommerce while at SoftBank vs. Branded

  • Why buying Amazon brands could lead to big returns

  • His due diligence process when acquiring brands

  • Verticals he's focused on

  • Are there synergies and cost-saving opportunities when you acquire multiple brands

  • The competitive landscape amongst aggregators

  • How to build a brand off of Amazon

  • How he chooses to partner with entrepreneurs

I hope you enjoy listening.