Jan 27, 2022 • 25M

Why Pernod Ricard is Investing in Consumer Tech with Brandon Yahn Co-founder of Convivialité Ventures

The Consumer VC Episode 193 with Brandon Yahn Co-founder of Convivialité Ventures

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

Our guest on today’s episode is Brandon Yahn, co-founder, and Partner of Convivialité Ventures. Convivialite is Pernod Ricard’s venture arm, the second largest wine & spirits company in the world.

We discuss:

  • His lessons learned as an entrepeneur

  • What it means to be a strategic investor

  • Why Pernod Ricard invests in consumer technology

  • His consumer investment thesis

Enjoy listening.