Welcome to Consumer VC
Hi there — I’m so glad you’re here!
I’m Mike, the founder and host of Consumer VC, a podcast and newsletter dedicated to unpacking the world of venture capital and early-stage consumer startups.
Consumer VC launched in October 2019 as a personal journey to learn more about venture capital. My career began in the music industry, with a move from Washington, D.C. to Los Angeles to chase a creative dream. While earning my MBA at USC (fight on! ✌️), I discovered my passion for VC and dove deep into startup ecosystems.
I’ve also had the privilege of speaking at events and hosting community gatherings around the country. I’m obsessed with every corner of consumer venture and love creating meaningful connections across the industry.
What You’ll Get:
By being a free subscriber, you’ll receive all of this directly to your inbox:
🗓 Tuesdays → Your all-in-one roundup of the latest in consumer:
Fundraises
M&A moves
Product launches
Brand collabs
Industry trends + commentary
🎙 Thursdays → A fresh podcast episode featuring candid convos with top operators, founders, and investors—folks like Ty Haney (Outdoor Voices), Allison Ellsworth (Poppi), Steve Case (AOL), Wayne Wu (VMG), Clayton Christopher (Sweet Leaf Tea, Deep Eddy Vodka, Waterloo Sparking Water),and Eric Friedberg (Founder Collective).
Why Go Paid?
In addition to all the free content, paid subscribers receive:
Consumer Fortnight — A special newsletter profiling early-stage consumer brands currently fundraising (exclusive to paid subs & past guests)
Deep Dives & Frameworks — Analysis and breakdowns of what makes great consumer companies scale
Full Archive Access — Unlimited access to every past article
Paid subscriptions directly support the growth of Consumer VC — and I’m incredibly grateful for your support. A lot of readers have been able to expense this through their team’s professional development budgets. Here’s a template for an email you can send to your manager.
Whether you're fundraising, investing, or just consumer-curious, you'll get real stories, trends, and tactical takeaways—no fluff.
Have a suggestion, read something insightful, or want to share a company or trend? I’d love to hear from you. Email me anytime at mike@theconsumervc.com. No idea is too big or small.
Thanks again for being here — let’s explore the future of consumer together.
