Nov 9, 2021 • 42M

How he Created a Marketplace for Luxury Goods without the Brand Names with Jeremy Cai, Founder of Italic

The Consumer VC Episode 178 with Jeremy Cai, Founder & CEO of Italic

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

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Today’s issue is brought to you by Burkland Associates and Skillful.

Hey Friends,

Thank you Daniel Gulati for the introduction to our guest today, Jeremy Cai, founder and CEO of Italic.

Italic is THE destination for the best luxury goods without the brand names. In this episode we touch on:

  • What was missing from eCommerce

  • His unique C2M business model in luxury

  • Problem-solving the chicken or the egg marketplace problem

  • How he signed on his first manufacturer

  • Learnings from Costco and Amazon

  • His approach to scale and what’s next

Thank you for listening

This episode is brought to you by Burkland Associates.

Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax, and hiring services that consumer startups need to scale. From ensuring your fundamentals are sound to make sure you're prepared for that next funding round, Burkland Associates gets consumer startups. For more information head to and check out their startup toolkits as well.

This episode is also brought to you by Skillful

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