Why The Supplement Industry Is Broken and How Momentous Plans to Fix It with Jeff Byers, CEO of Momentous

Jeff Byers, CEO of Momentous – The Consumer VC #334

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Hey friends,

Our guest today is Jeff Byers, CEO of Momentous. Momentous produces and sells best in class human performance products. Previously, Jeff Byers founded Amp Human and later acquired Momentous, merging the two companies. He’s also a former professional football player and played at USC in college (Fight On✌️)

We discuss:

  • Jeff Byers' Transition from NFL to Entrepreneurship

  • The Birth of Amp Human and Momentous

  • Challenges and Innovations in Supplement Industry

  • Acquisition of Momentous and Future Plans

  • Navigating the Supplement Market

  • Sourcing and Trust in Supplements

  • Challenges in the Supplement Industry

  • Transparency Issues in Ingredient Sourcing

  • The Problem with Chinese Creatine

  • Commoditization of Supplements

  • Importance of Protein, Omegas, and Creatine

  • Momentous' Approach to Supplements