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A 90-year old bake shop turns into a packaged goods powerhouse // Michael Senackerib, CEO of Dewey's Bakery
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A 90-year old bake shop turns into a packaged goods powerhouse // Michael Senackerib, CEO of Dewey's Bakery

The Consumer VC podcast #245 with Michael Senackerib, CEO of Dewey's Bakery

Hey Friends,

Our guest today on the podcast is Michael Senackerib, CEO of Dewey's Bakery. Dewey’s is a bakery in Winston-Salem, North Carolina that was founded in 1930. Recently they created a CPG line of their baked goods.

We discuss:

  • How Dewey’s became popular in North Carolina

  • Why they decided to create a CPG line

  • Their approach to building a brand in retail

  • How Michael became Dewey’s CEO

  • What consumers want from premium quality cookies

  • Their growth expansion plans

  • And much more

Thank you for listening.

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