Our guest today on the podcast is Michael Senackerib, CEO of Dewey's Bakery. Dewey’s is a bakery in Winston-Salem, North Carolina that was founded in 1930. Recently they created a CPG line of their baked goods.
How Dewey’s became popular in North Carolina
Why they decided to create a CPG line
Their approach to building a brand in retail
How Michael became Dewey’s CEO
What consumers want from premium quality cookies
Their growth expansion plans
And much more
Thank you for listening.