A 90-year old bake shop turns into a packaged goods powerhouse // Michael Senackerib, CEO of Dewey's Bakery

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The Consumer VC podcast #245 with Michael Senackerib, CEO of Dewey's Bakery

Mike Gelb

Sep 30, 2022

Hey Friends,

Our guest today on the podcast is Michael Senackerib, CEO of Dewey's Bakery. Dewey’s is a bakery in Winston-Salem, North Carolina that was founded in 1930. Recently they created a CPG line of their baked goods.

We discuss:

How Dewey’s became popular in North Carolina
Why they decided to create a CPG line
Their approach to building a brand in retail
How Michael became Dewey’s CEO
What consumers want from premium quality cookies
Their growth expansion plans
And much more

Thank you for listening.

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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.