Dec 16, 2021 • 41M

Are Seed Rounds Overpriced? w/ Ben Sun, GP at Primary Venture Partners

The Consumer VC Episode 184 with Ben Sun, founder and GP at Primary Venture Partners

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

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Hey Friends,

My guest today is Ben Sun, co-founder and general partner at Primary Venture Partners.

Primary focuses on investing in companies at seed that were founded in New York and has the largest seed stage portfolio impact team. Some of his investment include, Coupang, K Health and Mirror. Previously he co-founded Community Connect, which was one of the first social networking companies.

We discuss:

  • Optimizing for growth over profitability

  • The evolution of social

  • Why he’s anti-thesis

  • A macro analysis of the current seed market

  • Why he’s so bullish on NYC’s startup ecosystem

I hope you enjoy!