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Hey Friends,
Our guest today is Brian Fenty, Co-Founder & CEO of TodayTix. TodayTix is the digital gateway to live shows, arts, and cultural experiences.
We discuss:
His introduction to Broadway & ticketing
How Broadway initially tried to appeal to younger demographics and failed
How TodayTix partners with theatres
The threat of TicketMaster
Why they didn’t pivot during COVID
Their acquisition strategy & more
