Building a brand with a product you can't see - contact lenses // Ashleigh Hinde, CEO of Waldo

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The Consumer VC podcast #247 with Ashleigh Hinde, Founder & CEO of Waldo

Mike Gelb

Oct 7, 2022

Hey Friends,

Our guest today is Ashleigh Hinde, Founder and CEO of Waldo. Waldo makes daily contact lenses without the hassle or price tag.

We discuss:

Why she chose to start a daily contact lenses company
Friction within eye care
How she’s building a brand with a product that you can’t see
Her approach to scale her e-commerce business
How she struck a partnership with Walmart & retail strategy
Whether she should launch her own stores
How she raised capital from VCs
And much much more

Thank you for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.