May 20, 2021 • 43M

Building a community for bikers and runners with Mark Gainey, founder of Strava

The Consumer VC episode 131 with Mark Gainey, founder of Strava

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
Episode details

Hey friends,

Today’s Consumer VC podcast episode is with Mark Gainey, the founder of Strava.

Strava is the #1 app for runners and bikers and is THE destination to record any activity.

In this conversation we talk about -

  • How Mark's passion for sports compelled him to start Strava

  • Why he decided to first focus on bikers

  • How to get specific with your target demographic

  • His approach to building community and scale

  • Some of the differences building a consumer software business vs. enterprise

You can also listen on Apple Podcast Here, Spotify Here, and other distribution channels.

Thank you Mike Ghaffary for the introduction.