The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Building a community rather than an audience // Abraham Shafi, CEO of IRL
0:00
Current time: 0:00 / Total time: -40:20
-40:20

Building a community rather than an audience // Abraham Shafi, CEO of IRL

The Consumer VC podcast #248 with Abraham Shafi, CEO of IRL

Welcome to The Consumer VC, a podcast newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.


Hi friends,

Our guest today is Abraham Shafi, co-founder & CEO of IRL. IRL is your group messaging app where you can chat, create polls, post photos, and coordinate plans with your friends.

We discuss:

  • Abe’s original thesis when creating IRL

  • The initial pain point they wanted to solve

  • How they grew in the early days

  • Pivoting their strategy during COVID

  • Their approach to fundraising

  • How they partner with social media applications

  • Web3 applications

Thanks for listening.

Discussion about this podcast