Building a community rather than an audience // Abraham Shafi, CEO of IRL

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Building a community rather than an audience // Abraham Shafi, CEO of IRL

The Consumer VC podcast #248 with Abraham Shafi, CEO of IRL

Mike Gelb

Oct 11, 2022

Welcome to The Consumer VC, a podcast newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

Hi friends,

Our guest today is Abraham Shafi, co-founder & CEO of IRL. IRL is your group messaging app where you can chat, create polls, post photos, and coordinate plans with your friends.

We discuss:

Abe’s original thesis when creating IRL
The initial pain point they wanted to solve
How they grew in the early days
Pivoting their strategy during COVID
Their approach to fundraising
How they partner with social media applications
Web3 applications

Thanks for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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