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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Building an Eco-Friendly Empire with Stuart Landesberg, CEO of Grove Collaborative
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Building an Eco-Friendly Empire with Stuart Landesberg, CEO of Grove Collaborative

The Consumer VC Episode 175 with Stuart Landesberg, CEO of Grove Collaborative

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Today’s episode is brought to you by…


Hey there,

Thank you Paul Martino for the intro to our guest today, Stuart Landesberg, founder of Grove Collaborative. Grove Collaborative delivers eco-friendly home essentials, including household cleaning, personal care, baby, kid, and pet products.

We discuss:

  • What led to the founding of Grove

  • The price difference between eco-friendly vs. non-eco-friendly products

  • Why Stuart had a tough time fundraising for the first few years of Grove

  • His product launch strategy

  • The biggest eye-opening metric

Enjoy!


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