Sep 30, 2021 • 37M

Building Harry's Portfolio of Brands with Gabby Etrog Cohen & Tehmina Haider

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Appears in this episode

Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.
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Hey There,

Thank you Mike Duda for the intro to our guests today, Gabby Cohen and Tehmina Haider. Gabby is the Global head of integrated marketing at Harry's Inc. and Tehmina is Head of Harry's labs.

Harry’s Inc. started as a subscription razer and grooming company and now has expanded to different categories by both building and acquiring brands.

Tehmina and Gabby are at the forefront of this expansion.

We discuss:

- Their approach to brand development

- What makes a brand attractive to acquire

- How they think about different consumer segments

- When is a category ripe for disruption

Enjoy listening!