Building the smart AC Unit that's eye candy for your window // Mike Mayer, Co-Founder of Windmill

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Building the smart AC Unit that's eye candy for your window // Mike Mayer, Co-Founder of Windmill

The Consumer VC podcast #244 with Mike Mayer, Co-Founder of Windmill

Mike Gelb

Sep 28, 2022

Welcome to The Consumer VC, a newsletter about venture capital and consumer startups delivered straight to your inbox. If you aren’t subscribed, come and subscribe below.

Hey Friends,

Our guest today is Mike Mayer, Co-Founder of Windmill. Windmill is the smart, quiet AC unit that looks great in your window.

We discuss:

How he co-founded Windmill with his brother
His approach to design
How he learned about the AC industry
How he was able to get into his first retail store & scale
Raising from angels and VCs
Approach to new product development & creating a non-seasonal business
Why software is key to his business model
And much more

Thank you for listening.

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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