Changing Workwear for Women and Adapting through COVID with Sarah LaFleur, CEO of M.M.LaFleur

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Changing Workwear for Women and Adapting through COVID with Sarah LaFleur, CEO of M.M.LaFleur

The Consumer VC Episode 180 with Sarah LaFleur, Founder of M.M.LaFleur

Mike Gelb

Nov 17, 2021

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Hey friends,

Thank you Will McClelland for the intro to our guest today on The Consumer VC Podcast, Sarah LaFleur, founder of M.M.LaFleur. M.M.LaFleur creates luxury apparel and accessories with the same attention to detail as high-end fashion houses.

We discuss:

What led to founding M.M.Lafleur
How she convinced manufacturers to take a chance on her
Doing things that don’t scale
Her approach to brand launch and distribution
Growing beyond women’s workwear
Adapting to COVID

Thanks for listening.

This episode is brought to you by Burkland Associates.

Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax, and hiring services that consumer startups need to scale. From ensuring your fundamentals are sound to make sure you're prepared for that next funding round, Burkland Associates gets consumer startups. For more information head to burklandassociates.com and check out their startup toolkits as well.

This episode is also brought to you by Skillful

By joining a Skillful Sprint, you get access to the Skillful Community even after your Sprint ends. It’s an incredible network of ambitious, humble and generous business professionals from across North America who take action to accelerate each other’s careers - referrals, candid advice, mentors hiring mentees and so much more magic.

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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