Chinese Crossover Brands & How C2M Has Changed eCommerce with Rui Ma
The Consumer VC episode 169 with Rui Ma, Founder of Tech Buzz China
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Today’s episode is brought to you by…
Tech Buzz China is a podcast and a community for those interested in China tech. I've been a fan of Tech Buzz China for a long time and learned so much about the eCommerce innovation that's happening in the east from Rui.
Why the focus in China has shifted from platforms to brands
The implications of the C2M model on eCommerce
How live streaming became a dominant advertising channel in China
The rise of Chinese crossover brands
The shift from OEMs to ODMs
I hope you all enjoy!
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