The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Chinese Crossover Brands & How C2M Has Changed eCommerce with Rui Ma

Chinese Crossover Brands & How C2M Has Changed eCommerce with Rui Ma

The Consumer VC episode 169 with Rui Ma, Founder of Tech Buzz China

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Today’s episode is brought to you by…

Hey there,

Our guest today is Rui Ma, who is the founder of Tech Buzz China and also works with several funds to identify tech investments in both the U.S. and China.

Tech Buzz China is a podcast and a community for those interested in China tech. I've been a fan of Tech Buzz China for a long time and learned so much about the eCommerce innovation that's happening in the east from Rui.

We discuss:

  • Why the focus in China has shifted from platforms to brands

  • The implications of the C2M model on eCommerce

  • How live streaming became a dominant advertising channel in China

  • The rise of Chinese crossover brands

  • The shift from OEMs to ODMs

I hope you all enjoy!

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The Consumer VC
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.
Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.
Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.
This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.
For all episodes, please visit For updates, you can follow @mikegelb on Twitter.