Creating an ads business out of water // Josh Cliffords, Founder & CEO of FreeWater

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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Creating an ads business out of water // Josh Cliffords, Founder & CEO of FreeWater

The Consumer VC podcast #263 with Josh Cliffords, Founder & CEO of FreeWater

Mike Gelb

Dec 30, 2022

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Hey Friends,

Our guest today is Josh Cliffords, Founder & CEO of FreeWater. They give away water and make money by selling ads on the bottle.

We discuss:

The economics of an ad-based physical product business
How he approached distribution and finding sponsors
Trying to raise investment from VCs
Going viral on TikTok
How FreeWater will enter supermarkets
Why vending machines will be the next evolution of FreeWater

Thanks for listening

Discussion about this podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

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